- 93% of small business websites aren’t mobile-friendly and “will not render successfully on mobile devices or smartphones”
- 66% of websites do not have a contact form to allow users to request more information
- 75% of sites lack an email link on the main page
- 60% don’t list a phone number on the main page
Is your law firm website an offender in any of these categories?
Take another look and reflect. How are your visitors able to get in contact with you? Are they easily able to get more information about your law firm? If a prospective client searches on Google for “[your practice area] law firm in [your city]” and your website shows up as one of the results, is the client going to stay on your website for long or are they going to hit the back button and click on the next law firm website in the list?
Keeping your users engaged is critical to any law firm website. Your ultimate goal should be getting site visitors to reach out to you directly. If they’re not able to reach out easily, it’s incredibly easy for the visitor to hit the back button and click the next Google result link.
Related: 7 Mistakes Law Firm Websites Make
With 55% of conversions happening within in 1 hour or less of an initial mobile search, it is more important than ever in today’s landscape for your law firm website to have a website design that is mobile friendly. How do you know if your website is mobile friendly? Check out your website on a smartphone (iPhone, Android or otherwise). Does your full, normal website appear? Is your text really tiny, forcing you to zoom in to read anything? Or, does your website layout appear different on your phone? Can you clearly read everything? Is the content arranged in a more practical way for reading on a small phone rather than a computer screen? If it’s the latter, your site is responsive, or, mobile optimized.
Related: What is a Responsive Website?
I hope that with this data you consider the importance of having a responsive website with a clear call-to-action to website visitors. Send some friends or colleagues links to your website. Ask them to take a look around and give you honest feedback if your site provides an easy way for the visitor to get in touch with you, or whether the site layout frustrates them and makes them want to leave without further action. This feedback will help you ensure your site is optimized for converting site visitors referred by search engines into paying clients of your law firm.