This is the first post in a series on law firm pay-per-click advertising (See Part 2 Here). We’ve been working with our clients and speaking with lawyers who want to learn more about effective Internet advertising. In this series, we’ll go over how firms end up wasting their online advertising budget and what you can do to make an effective PPC campaign that brings in new business to your firm.
First up in the series – what you’re doing wrong with your PPC campaign.
7 Mistakes With Law Firm PPC Landing Pages (and how to fix them)
Many law firms spend thousands of dollars each month in online marketing, aiming to bring in new business via Internet traffic. Whether it’s people on Facebook who have expressed interest in finding a real estate lawyer to help them buy their new house, or people searching Google for “How do I draft a will?” lawyers have significant opportunities online to connect with people in need of attorneys.
But, if you’re advertising with Google, Bing, Yahoo, Facebook, you may be losing out on potential clients. How is this? Your landing pages aren’t inspiring your visitors to reach out to you.