This is the second post in a series on law firm pay-per-click advertising (See Part 1 Here). We’ve been working with our clients and speaking with lawyers who want to learn more about effective Internet advertising. In this series, we’ll go over how firms end up wasting their online advertising budget and what you can do to make an effective PPC campaign that brings in new business to your firm.
In our last article on Law Firm PPC, we covered 7 of the main mistakes that law firms make with Pay Per Click online marketing campaigns. We discussed landing pages and how law firms rarely use targeted landing pages (i.e. specific website pages crafted to appeal to people coming from PPC ads) in their Internet marketing campaigns. Since last time we covered how not to craft PPC landing pages, it’s about time we cover what you should do to make an effective landing page that attracts new clients, getting them to ultimately give your firm a call or submit a contact form.