I’m looking to design a logo for a new company I’m starting, so I go on Elance or another freelancer website and hire a designer to create a logo for me.
The designer does a great job and now I have my logo.
Then, I want to get some blog posts for my new company, so I go on Elance or Craigslist and hire a blogger to write a few articles for me.
But, while I paid these freelancers for the logo and blog posts, under U.S. copyright law, I don’t technically own the IP rights in the content created.
Under U.S. copyright law, the creator of the content owns the copyright. To protect the IP companies are purchasing from freelancers, they must have the creator assign their intellectual property rights in the works created or have a formal work-for-hire agreement where the creator assigns all IP rights in the content created for the customer. Otherwise, when my company is about to get acquired, and the acquiring company wants to ensure it owns the rights to the logo I had commissioned, I have to go back to the creator and get them to assign the IP, potentially having to pay much more now that the content is worth so much to the company.
This is where Kunvay steps in.
What is Kunvay?
“We help freelancers and their clients transfer copyright and IP ownership online,” said Kunvay founder, Reggie Solomon.
Kunvay is an online platform enabling freelancers, creatives, and their clients to transfer intellectual property rights.
“We allow people to legally own the work they buy,” said Solomon. “When it comes to intangible property, copyright & IP ownership is not automatically conferred just by receipt or payment. We’re just trying to help people complete the final step so they own their work and own their future.”
Kunvay came about when Solomon was approached by a publisher to write a book on urban gardens. Solomon was planning on outsourcing a large amount of his copywriting to freelancers. For the publisher, clear IP ownership was critical. “During the process, I was given a copyright and IP education. There needed to be a clear record of IP ownership. Going through the process made me aware.”
Kunvay is serving a segment of the legal market attorneys are not willing to touch.