What is Google Hangouts and Why Should Lawyers Care?

Want to learn more about Google Hangouts and how it can bring you new clients? Check out our webinar on Hangouts for Lawyers.

Most people I know, lawyers included, are completely unfamiliar with Google Hangouts. I really didn’t know much about it until a few months ago myself, when a colleague introduced me to it. I’ve been using Google+ for awhile now – using it to share posts, discover new content, and get involved with G+ communities. But, I really hadn’t paid much attention to Google’s Hangouts. I tried it once or twice and on first glance it seemed like Google’s answer to Skype. After getting a better introduction, I’m now a big fan of Google Hangouts and all the different things you can do with it.

Related: How Lawyers are Using Google+ and Google Hangouts

WHAT IS GOOGLE HANGOUTS?

Google Hangouts is a platform that allows users to have private or public video conferences, and, if you want, publish that video to YouTube. You can effectively use Google Hangouts like your own private video production studio. You can even use it to host webinars. And, it’s completely free. This was really intriguing to me, especially since services like GotoMeeting and GotoWebinar are not inexpensive.

Some cool things you can do with Hangouts:

·Offer paid client consultations

·Create informational or marketing videos to publish to the web

·Host staff meetings

·Offer a webinar

Check out another article on using Google Hangouts for your business.

So, is it basically Skype?

Nope. While it does offer the ability to have video chats, that’s where the similarities end. Hangouts is much more powerful, allowing you to broadcast a live video to YouTube or an embedded page on your website, have a paid consultation, share computer screens, or create your own informational videos. I won’t lie – it does have a learning curve, but now I am a huge proponent.

Ultimately, Google Hangouts can be a great tool to promote your law practice.It’s also free, so there’s a low barrier to getting started.

On Wednesday August 27th we’ll be hosting our own webinar on Google Hangouts (using the Google Hangouts platform so you can see it for yourself) presented by B.L. Ochman.

B.L. is CEO of Maximum-Plus.com – Events & Training for Google+ Success, serving leading brands, associations and agencies. As a digital strategist, GooglePlus Helpouts coach, YouTube Channel Creator, President of whatsnextonline.com, and publisher of What’s Next Blog, she’s been helping blue chip companies incorporate new media into their marketing mix since 1996. B.L. contributes to Ad Age Digital Next, Social Media Today and others and has spoken at more than 25 marketing conferences. .

If you want to learn more, you can check out our Hangouts for Lawyers page.

Andrew Cabasso
About the Author: Andrew Cabasso
Andrew Cabasso is an attorney and co-founder of JurisPage, an online marketing agency for law firms, now part of Uptime Legal. Andrew has given many lectures and CLEs on website design and Internet marketing to legal professionals. He is the author of Search Engine Optimization for Lawyers and The Complete Guide to Attorney PPC. Follow Andrew on LinkedIn, Google+, or Twitter.

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