Warning: this post contains a lot of data and gets a little wonky…
Over the past month, we analyzed our clients’ websites and collected data on
- Their total website traffic
- The number of leads generated by their website
- The total amount of pages they had on their website
We categorized sites as having either 20 pages or fewer, 20+ pages, 30+ pages, or 50+ pages.
Now, going into this we were confident that the data would show that websites with more content would get more leads and traffic than sites with less. But even still, we were surprised by the results…
The sites with 20+ pages got 170% more website visits and 244% more leads (that’s 244% more calls from prospective clients!) than the sites with less than 20 pages.
But that wasn’t all.
Sites with 30+ pages got 298% more visits and 378% more leads. And sites with 50+ pages? 412% more visits and almost 500% more leads!
Notice how the percentage increase in leads is even higher than the percentage increase in traffic? This is most likely because having more content allows you to better target specific prospects who are looking for an attorney that can handle their specific case. That laser targeting increases conversion significantly in the 20-30 page range.
It’s Easier Than You Might Think
It’s not rocket science – what it comes down to is the fact that websites with more content, and better content, get better search engine visibility, more traffic, and more clients from the Internet.