1 Week Later…
I mentioned last week that of the 1,000 or so searches for my practice area, I could expect around 20-25 “leads”, which sounded too good to be true. Now I get a sense why.
So it turns out the way that “leads” are calculated also includes people clicking a link to visit my website. Normally I would not consider a click to visit my website a lead, since my website gets a decent amount of traffic and a smaller percentage actually reach out or call. But, Avvo doesn’t give you the option to track clicks to a website but not count them as leads. I could remove the website link, but I would prefer that I could track how many people visit my website from Avvo. So that was a bit disappointing.
Reviewing the week, here are my Avvo stats:
“250 people saw you on Avvo” (that sounds incredibly vague – I guess that really just means my profile showed up in a search result)
5 potential clients contacted you through Avvo:
1 phone call
4 website visits
So, the phone call I received was from a legitimate potential client! We spoke for awhile and it was a case that might be worth taking. So we’re 1 week in and this may pay for itself. I was pleasantly surprised.
Now that I’m a week into the Avvo experience, I’ve been getting emails from Avvo about answering legal questions on Avvo’s forums to boost my
rating and credibility on the community. Prospective clients, or tire-kickers most likely, ask very specific questions about their legal issues. Some of the questions make me hesitant on where the line is on legal information and attorney-client relationships.
I notice that there’s an art to answering these questions. In three sentences you have to demonstrate you know what you’re talking about, and then tell them to hire you (but not say that explicitly because it would be a solicitation and likely ethical violation).
Here’s a Q&A you might expect:
Question: “Someone owns a website address, but I did a business search on some random directory and saw that no one operates a business with that name. Can I register that business name and then sue them to take the domain?”
Answer 1: The issues you are dealing with are covered by this law. [Brief explanation of the law]. An experienced Internet lawyer can help you out.
Answer 2: Maybe. A thorough trademark search is needed. You should consult a lawyer.
Answer 3: No. You can’t do that.
Answer 4: Here’s my thorough legal analysis: [6 paragraphs of relevant case law].
Notice how #1 demonstrates knowledge and then not-so-subtly asks for the hire. #2 probably didn’t read the question, just knew the subject matter and asked for the hire. #3 does the questioner a service. #4 has too much free time.
I think part of the problem keeping me from getting more “leads” is that my Avvo rating isn’t super high (8.2). People go to Avvo and there are a lot of 10-ranked lawyers on the site. Why would I go for an 8.2 when there are plenty of 10s out there and Avvo very easily lets you search by the highest ranked lawyers.
So in this next week maybe I’ll try to answer some questions, and get some reviews from peers and clients.