You know what really grinds my gears? Law firm websites that say ©2011 in the footer.
It’s 2015 and you are advertising to the world that your website has not been updated in four years.
This tells your visitors that you do not put any effort into your online presence and that it is basically an afterthought.
“I created a website in 2011 because we needed one. That’s it.”
If your website is ©2011, anyone who comes across your website can guess a few things about your firm:
- One or more of the lawyers listed on your website is no longer with the firm, possibly deceased
- You probably had more recent notable achievements than those listed on your site
- You get 0 business from people online and do not know how to start
- Your site is not mobile-ready
- Your bio and headshot are outdated by at least 4 years, possibly more
Now, you may not have a need to update your website regularly. I get that. But at the very least your site needs to look current, otherwise you give your prospective clients, other attorneys, and referral sources the impression that your website features outdated information and is not competitive in the current legal landscape.
Spring cleaning once every four years should be something you look into. Having a 2011-era website is like living in a home with all of the furnishings from the 1960s. In Internet years, 2011 is decades ago.
At the very least, your website should have the copyright date of the current year. Most modern websites have the website’s copyright date change automatically with the new year. Set this up, then feel free to ignore your website and this whole “Internet” thing.
So, change the 2011 to 2015, at a minimum. Then, think about redecorating your Internet presence. Take out the shag rug and get rid of the tie-dye and add some modern accents to the online home of your law firm.