There is a lot of bad information out there about SEO. SEO-related blog posts can provide conflicting accounts, particularly because SEO is a topic that consistently gets updated as search engine algorithms change. To make your life easier and help you get actionable, relevant information on how to get more traffic for your law firm’s website, here are a few great resources.
This is your starting point. This is the single most useful guide to getting a broad overview of how search optimization works. Learn what SEO is, all of the terminology (on-page vs. off-page, backlinks, canonical URLs) the factors that play into it, and how to better your SEO with links to helpful resources. Favorite action point: Use Google Adwords Keyword Planner and Google Trends for your keyword research.
via Lerentech Solutions by Robert Podfigurney
This article discusses a few different ways to generate traffic for your law firm website. Favorite action point: Write and write frequently. Fresh content (e.g. blog posts) and sharing that content on social platforms like Facebook and Twitter can help you create your own traffic.
via AttorneySync by Gyi Tsakalakis
Gyi provides an easy-to-understand list of basic SEO points your law firm should have locked down. Understand your target audience and what they are searching for related to your services, optimize your website, create directory profiles, and create a plan for getting your content found. Favorite action point: Create a Google My Business profile for your office locations and encourage satisfied clients to submit reviews on your online profiles.
via Search Engine Land by Matthew Barby
This article is another thorough primer, this time on getting local search visibility (those Google results specific to your city). Favorite action point: Sponsor some local Meetups and organizations and get them to provide links back to your site.
Lawyers get inundated with cold calls and emails from SEO agencies each week. Learn what to look for from an SEO agency that can deliver results. Favorite action point: How long is your contract? If they are any good, the results should speak for themselves. You should not be locked in to a 1 or 2-year contract.
Just for fun…
…I sifted through a lot of bad YouTube song parodies about SEO (mostly involving covers of Beatles tunes). Then I gave up on YouTube. Here’s an amusing cartoon.