Attire for Lawyers – What Our Data Showed

Here at Uptime JurisPage, we really like data.

Given the right parameters, data from an experiment can either confirm or deny our hunches.

And as you may know by this point, I really hate relying on hunches for making decisions.

And with the results provided, we can know what we should do in the future to avoid wasting our time and money.

We recently ran an experiment recently related to appearance and perceived value of a presenter’s content to see what would perform better.

You may have noticed that I started doing a legal tech tips video series a few weeks ago. The main reason for this new type of content from us was because we wanted to try out providing helpful legal technology and marketing content in a new medium.

We also did this video series in part to run a few experiments on content.

We wanted to know how the campaign of video content would perform in comparison to text blog post content. We also wanted to know how the presenter in the video content would affect the views and average view duration of the video.

While we do not (yet) have the data on how the video content performs compared to text blog post content, which will be the subject of a future post, we do have some interesting insights on comparing the videos against each other.

The question that we tested and have answered was, “Does presentation style and appearance in videos result in people watching videos for more time?”

If you’ve seen any of these videos, you might have seen that I presented many while wearing an aloha shirt. The overall theme of the video series was “Aloha Friday Legal Tech Tips for Lawyers”.

Here are some of the videos for reference:

Andrew Cabasso
About the Author: Andrew Cabasso
Andrew Cabasso is a practicing attorney and VP of Web Services at Uptime Legal where he runs JurisPage, an Internet Marketing firm specializing in online presence solutions for law firms including website design, SEO, and search marketing. He has given many lectures and CLEs on website design and Internet marketing to legal professionals. He is the author of Search Engine Optimization for Lawyers and The Complete Guide to Attorney PPC. Follow Andrew on LinkedIn, Google+, or Twitter.

2 comments on “Attire for Lawyers – What Our Data Showed”

  • An interesting follow-up would be something a bit closer, such as a suit versus a collared business-casual shirt (IZOD, Gap, Van Heussen, etc.). I ran a study as to whether potential clients would be more likely to hire me if I wore a suit v. business casual. After analyzing 3 years worth of stats, there was no statistically relevant difference either way. I have thus continued to wear business casual on days I’m not in court.

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