Effective Contact Forms and Contact pages

Today’s Weekly Edge is inspired by incredibly long “Contact Us” forms on lawyer websites.

Some law firms use their contact forms to conduct lengthy intake interviews with clients, when they really should just be a way for potential clients to get in touch with you. Once a client is signed, using a web form to answer intake questions can be very effective for your practice. However, at the outset, the form should be specifically to get contact info for people interested in your services. If you try and disqualify them via the contact form, even good potential clients will not want to fill it out.

What makes a good contact form that people want to fill out? Good question. Let’s find out.

8 Tips for Improving Contact Form Conversion Rate

via 99 Robots by James Montgomery

This article is chock-full of tips to help you get more people to fill out your contact forms and get in touch. For example – remove distracting elements on your contact page so that the focal point is the contact form. Favorite action point: Get rid of “form killing” fields that frustrate visitors, like Captcha, and use honeypot form fields instead.

Why “Submit” is Terrible for Contact Forms

via JurisPage

“Submit” is the most generic word you can choose for the submit button text on your contact form. Yes you want people to “submit” the form, but the term does not inspire a call-to-action. Statistically, your website visitors are less likely to fill out a contact form if it says “submit” other wording variants. Favorite action point: Instead of “submit” for your form button text, try “Speak with a Lawyer”.

How to Make a Rocking ‘Contact Us’ Page: 21+ Tips, Tricks, and Examples

via Wordstream by Megan Marrs

A look at what makes a good contact page on your website. First, make sure your spelling and grammar are perfect. Bad grammar kills the strength of your messaging, especially if you run a law practice. Second, keep your contact us page short, sweet, and to the point. Design and layout are also very important, as you’ll see in the examples provided. Even big companies that are known for their design, like Apple, can screw up with their contact pages. Favorite action point: Remember why people are on your contact page and what their goals are. Don’t bury vital information like how to get in touch with you.

10 of the Best Contact Us Pages on the Internet

via Blog Tyrant by Ramsay

Having a good Contact page is important because it will drive a lot of your website’s form submissions. The page needs to grab the visitors’ attention, build trust, and the copy needs to entice your audience. This article shows some examples of effective contact us pages and explains why. Favorite action point: Your contact us page should give your visitors an expectation of what it will be like to work with you. For example, having copy that says “We check email regularly, even late at night” is powerful stuff.

Form Success Message Best Practices and Examples

via Andrea Cimatti

When someone fills out a contact form, you must thank your visitor and let them know what is going to happen next. A simple message is something like “Thank you. Your form has been received and we will be in touch soon.” For lawyers, potential clients may be sending very personal information. You should reassure them that you are keeping their submission information private. You may want to have your message say, “Thank you for your form submission. The information you provide will remain confidential. We will contact you as soon as we review your message.” Favorite action point: To address urgent situations and encourage potential clients to call your firm, your form thank you message may want to include a line such as “For urgent matters, please contact us at [phone number].“

And just for fun…

On the topic of bad contact pages, here are some really bad web designs.

Make sure your contact us pages look better than all of these…

Andrew Cabasso
About the Author: Andrew Cabasso
Andrew Cabasso is an attorney and co-founder of JurisPage, an online marketing agency for law firms, now part of Uptime Legal. Andrew has given many lectures and CLEs on website design and Internet marketing to legal professionals. He is the author of Search Engine Optimization for Lawyers and The Complete Guide to Attorney PPC. Follow Andrew on LinkedIn, Google+, or Twitter.

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