Announcing Law Launcher 2017

Last December, we created something magical.

Thanks to modern technology and some incredible people we worked with, we were able to pull it off.

We were able to get 20 leading speakers in the legal industry including Carolyn Elefant, Dan Lear, and John Skiba, to share their insights in everything from the tools needed to start a law practice to building Google ad campaigns and more, with hundreds of attendees from around the world.

Now, this wasn’t any other legal conference.

It was 100% online.

From the comfort of one’s own law office, home, coffee shop, or courthouse, lawyers logged on to watch and interact with speakers and other attendees.

This was a first-of-its-kind event for the legal industry.

We called it Law Launcher.

We came up with the concept after being bored out of our minds at a legal conference (that I won’t name).

If you’ve been practicing law long enough, you’ve probably been to one like it – speakers talking about abstract concepts that don’t provide you any practical advice, or speakers talking about a topic that’s a very thinly-veiled product or service advertisement. Or, speakers sharing the same information you’ve been hearing for years, with nothing new.

We wanted to build a different kind of legal conference.

One where every attendee would be taking notes through the sessions, rather than checking their emails or doing work.

One where attendees could walk away from the conference with a list of several tangible things they could do to improve their law practice.

So… we did it.

Logistically, it was crazy to put together.

Since it had never been done before, we had to build it all from scratch.

It meant a lot of late nights figuring out how to make software and apps do things they were not conceived for.

But in the end it, it worked.

Nothing crashed!

Legal professionals logged on.

They sat in on sessions.

They asked questions and interacted with the speakers.

They discussed it on social media.

And it was all worth it.

The Monday after the Law Launcher summit (once I had caught up on sleep after having gotten 0 hours rest for the previous month), we had a team debrief.

We looked at the attendance, engagement, and survey feedback.

We looked at audience comments, like:

Extremely practical yet innovative for the legal industry.”

“Immensely helpful”

And we looked at our survey asking, “Would you attend again?”

Every response was a yes.

We knew that this couldn’t be a one-time thing.

So, that Monday, I blocked out my calendar for Law Launcher 2017.

And here we are.

Now, I’m excited to share with you Round 2.

Law Launcher 2017.

So, what do we have in store?

Following up on survey feedback and requests, we have more actionable advice this year you can implement in your practice – on everything from marketing to fee arrangements to timekeeping and billing to data and metrics to Microsoft Word tips

Law Launcher 2017 is on December 7 – 8, 2017, and is registration is free at

The goal of Law Launcher, from the beginning, has been to provide actionable advice to practitioners.

No posturing about the “future of law”, only advice geared towards helping run a better law practice today.

This means that we haven’t done a good job unless every attendee is taking notes while watching along. And that’s what this virtual summit was created for.

Our exciting lineup of speakers includes:

  • David Schnurman (Lawline) – How to be Fearless and Focused to Achieve Your Greatness
  • Ruth Carter (Carter Law Firm, Venjuris) – Building Your Practice with Video Content Marketing
  • Sam Glover (Lawyerist) – Client-Centered Marketing
  • Billie Tarascio (Modern Law) – How Social Media Saved a Baby and Landed the Kidnappers in Jail
  • Dennis Dimka (Uptime Legal) – Achieving a Paperless Law Office
  • Andrew Cabasso (Uptime Legal) – Legal Ethics in Social Media and Marketing: 2K17 Edition
  • Nancy Griffing & Laura Kennedy (35*45 Consulting) – Keeping Your Eye on the Bottom Line
  • Heidi Alexander & Shawn Healy (MassLOMAP) – Reducing Burnout, Stress, & Distraction
  • Joel Eaton (LexisNexis) – Know Your Firm, Grow Your Firm
  • George Psiharis (Clio) – 2017 Legal Trends Report: Data Benchmarking
  • Larry Port (Rocket Matter) – Profitability, Mobility, and Communication in the Modern Law Firm
  • Erica Birstler (CosmoLex) – Better Billing & Accounting
  • David Bitton (Practice Panther) – 25 Ways to Automate Your Firm & Decrease Client No-Show Rates
  • Astryd Destine (Uptime Legal) – How to Better Manage Your Intakes and Pipeline
  • Deborah Savadra (Legal Office Guru) – Microsoft Word Efficiency Tips

So, I hope you’re ready to get your knowledge on.

Just make sure that you have a pen and pad readily available when you’re watching.

You’ll need it to take notes!

And you’ll come out at the end with a list of a ton of action items for things you can do to better your law practice for the next year.

See you then!

Andrew Cabasso
About the Author: Andrew Cabasso
Andrew Cabasso is an attorney and co-founder of JurisPage, an online marketing agency for law firms, now part of Uptime Legal. Andrew has given many lectures and CLEs on website design and Internet marketing to legal professionals. He is the author of Search Engine Optimization for Lawyers and The Complete Guide to Attorney PPC. Follow Andrew on LinkedIn, Google+, or Twitter.

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