Reflections on the 2017 Clio Cloud Conference

Déjà vu again.

Except with a change of venue this time. See 28 U.S.C. § 1404.

Last time we went to Clio Cloud Conference, and the time before that, I wrote how it was better than any conference I’ve ever been to (legal or otherwise).

Well, calling it a legal conference is unfair.

Due to the millennia of legal industry conferences causing “legal conference” to be synonymous with blandness, it’s nearly impossible to get excited about the possibility of going to a “legal conference.”

So, Clio – the Canadian conquistadors of commerce concerning “counselors of codification”* – have reshaped what a legal conference should be.

It’s more like a tech conference that happens to have an audience of lawyers.

And it puts every other conference serving lawyers on notice that the bar has been raised.


So, what did you miss at the Clio Cloud Conference this year?

First, let’s talk speakers.


*I needed c-letter phrase to describe “legal industry” and was doubling down on the alliteration. Just go with it.


Andrew Cabasso
About the Author: Andrew Cabasso
Andrew Cabasso is an attorney and co-founder of JurisPage, an online marketing agency for law firms, now part of Uptime Legal. Andrew has given many lectures and CLEs on website design and Internet marketing to legal professionals. He is the author of Search Engine Optimization for Lawyers and The Complete Guide to Attorney PPC. Follow Andrew on LinkedIn, Google+, or Twitter.

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