2017 is going to be the year.
It will be the year your firm starts getting serious about X.
If X for your firm happens to be:
- Getting more potential clients
- Improving the client intake process
- Converting more potential clients and intakes to retained clients
Then, this is the post for you.
The road to better legal marketing starts not with advertising or search engine marketing to generating more potential clients, but with your internal processes.
If you got 30 additional leads this month, a few would probably become paying clients.
And you’d say “Wow, this legal marketing seems to be paying off!”
But, we can always do better.
For a lot of firms, leads can slip through the cracks.
For a lot of firms, after that initial call, there may is not diligent follow-up.
Lack of regular follow-up means a lesser likelihood that the client signs with you.
So let’s start here, with better processes, to make sure your legal marketing budget gets you the best possible return on investment.