Legal Marketing in 2017: 9 Actionable Recommendations for Law Firms

2017 is going to be the year.

It will be the year your firm starts getting serious about X.

If X for your firm happens to be:

  • Getting more potential clients
  • Improving the client intake process
  • Converting more potential clients and intakes to retained clients

Then, this is the post for you.

The road to better legal marketing starts not with advertising or search engine marketing to generating more potential clients, but with your internal processes.

If you got 30 additional leads this month, a few would probably become paying clients.

And you’d say “Wow, this legal marketing seems to be paying off!”

But, we can always do better.

For a lot of firms, leads can slip through the cracks.

For a lot of firms, after that initial call, there may is not diligent follow-up.

Lack of regular follow-up means a lesser likelihood that the client signs with you.

So let’s start here, with better processes, to make sure your legal marketing budget gets you the best possible return on investment.

Andrew Cabasso
About the Author: Andrew Cabasso
Andrew Cabasso is a practicing attorney and VP of Web Services at Uptime Legal where he runs JurisPage, an Internet Marketing firm specializing in online presence solutions for law firms including website design, SEO, and search marketing. He has given many lectures and CLEs on website design and Internet marketing to legal professionals. He is the author of Search Engine Optimization for Lawyers and The Complete Guide to Attorney PPC. Follow Andrew on LinkedIn, Google+, or Twitter.

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