Law Firm Internet Marketing – 12 Proven Strategies to Market Your Law Firm

Law Firm Internet Marketing – 12 Proven Strategies to Market Your Law Firm Online

Internet marketing is a big world, and law firm Internet Marketing is no different. How should you promote and market your law firm? What’s the best way to grow your firm? Which strategies will create real traction, and which marketing trends are just fads? Internet marketing for your law firm can seem daunting, especially if you’re new to it.

At JurisPage, we’ve helped thousands of law firms develop and execute effective law firm internet marketing plans. We’ve seen what works and what doesn’t. We’ve seen success in law firms with marketing campaigns ranging from sophisticated to lean-and-mean… and everything in between.

So in this article we’ll outline 12 law firm internet marketing strategies that are proven to drive traffic to your firm, generate business and grow your practice.

Let’s get started.

#1 – Develop Your Law Firm Marketing Plan

Law firm Internet marketing all starts with the plan. You should never just simply jump into marketing your law firm without a plan; a plan that includes where you want to go, and how you plan to get there. Jumping into blog-writing, or social media, or video marketing without an overarching plan is a surefire way to waste time and money.

Every law firm needs a marketing plan. And that plan doesn’t need to be hundreds of pages long. In fact, ideally, it should be a one page overview of your firm’s objectives, tactics and metrics you’ll use to measure your firm’s marketing success.

  • Mobile-Friendly / Mobile-Optimized Site
  • Easy to Navigate
  • One Page per Practice Area
  • One Page per Attorney or Professional
  • Clear Call-to-Action / Contact Info
  • News / Blog Section
  • Built-in Security (HTTPS)
  • About the Author: Dennis Dimka
    Dennis Dimka is the CEO and founder of Uptime Legal Systems, North America's leading provider of technology, cloud and marketing services to law firms. Dennis is the author of Law Practice as a Service: How and Why to Move Your Law Firm to the Cloud, and was an Ernst & Young Entrepreneur of the Year finalist in 2016. Follow Dennis on LinkedIn.

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