Data in Law Firm Marketing: Are You Tracking the 5 Most Important Data Points?

Important Law Firm Marketing Data Points

How do you know if your law firm marketing plan is making a meaningful impact to your new clients and cases?

It’s an important question because most advertising methods don’t necessarily mean that you’ll immediately have clients banging down your door. Considering the fact that advertising campaigns can take time, how do you know what’s working and what’s not?

How do you know your return on investment (ROI)? Determining the success (or at least progress) of your law firm marketing plan is crucial. What marketing channels are working?Which aren’t?Which cost the most?How do you find out?

The answer is: data.

Getting actionable information on your law firm marketing plan is done by tracking some important data points.These data points include :

  • What you’re spending per campaign
  • The number of leads generated by each advertising method
  • How many of those leads convert to clients,
  • The total cost to acquire a client, and
  • The monetary value the client adds to your law firm.

In this post, we’re going to look at these four important data points, when you should review the data, and what you should think about as you evaluate the data.

Law Firm Marketing: The 4 Most Important Data Points

When it come to law firm marketing, there are a lot of different data points that can be tracked. Data is important because it lets you know what is working well and what needs to improve. Regardless of whether you’re handling your own law firm marketing or you’re outsourcing, it’s important to understand the four most important data points.

  • It costs $A to generate a lead
  • It takes B leads to convert to a customer
  • Therefor, it costs $C to acquire a new customer
  • About the Author: Robin Bull
    Robin Bull holds a BS in Paralegal Studies. She graduated from Kaplan University in 2008, Summa Cum Laude. Robin is the former Program Director of Paralegal Studies for Vatterott College in Oklahoma City, Oklahoma. She has more than 15 total years of experience in bankruptcy, family law, personal injury law, and real estate law. Robin is a full time legal writer, editor, and social media manager. She resides in Oklahoma City with her husband, Danny, three dogs, and one cat.

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