Top Family Law Marketing Strategies for 2019

Running and growing a family law practice has its own unique challenges compared to other practice areas. Family law marketing requires a different approach from other areas like criminal defense, personal injury, or business law.

Having helped many family law firms grow their practices over the years, I have some specifics to share on the best, most effective strategies for family law marketing.

Andrew Cabasso
About the Author: Andrew Cabasso
Andrew Cabasso is an attorney and co-founder of JurisPage, an online marketing agency for law firms, now part of Uptime Legal. Andrew has given many lectures and CLEs on website design and Internet marketing to legal professionals. He is the author of Search Engine Optimization for Lawyers and The Complete Guide to Attorney PPC. Follow Andrew on LinkedIn, Google+, or Twitter.

3 comments on “Top Family Law Marketing Strategies for 2019”

  • I liked what you said about how you need to build up your website. It does seem like most people will go online to research a law firm to get help from. So, having a good website could attract more people to your family law firm.

  • I agree with a lot of what you say, with the exception of social media. While the majority of people will not contact your firm directly through or as a result of your social media (though it happens on occasion), the branding gets your name out. If you use a scheduling system, you can auto-post content you curate, and the platform algorithms will start showing your content more. When you factor in the cheap cost of social PPC relative to Google PPC, you can get a LOT out of social media.

    • Hi Brandon. Depending on the practice areas, we tend to agree. By and large, we’ve found that using social media as a distribution channel for content is helpful for SEO. Paid social ads can also be effective to target highly-specific demographics. Thank’s for sharing!

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