Law Firm Internet Marketing – 15 Proven Strategies to Market Your Law Firm

Law Firm Online Marketing – 15 Proven Strategies

Internet marketing is a big world, and law firm Internet Marketing is no different. How should you promote and market your law firm? What’s the best way to grow your firm? Which strategies will create real traction, and which marketing trends are just fads? Online marketing for your law firm can seem daunting, especially if you’re new to it.

At JurisPage, we’ve helped thousands of law firms develop and execute effective law firm internet marketing plans. We’ve seen what works and what doesn’t. We’ve seen success in law firms with marketing campaigns ranging from sophisticated to lean-and-mean… and everything in between.

So in this article we’ll outline 15 law firm internet marketing strategies that are proven to drive traffic to your firm, generate business and grow your practice.

  • Mobile-Friendly / Mobile-Optimized Site
  • An Informative, but Not-Too-Cluttered Home Page
  • A Striking Hero Bar (top section of your Home Page)
  • Easy to Navigate
  • One Page per Practice Area
  • (Ideally) One Page per Case Type, or "Sub-Practice Area"
  • One Page per Attorney or Professional
  • Clear Call-to-Action / Contact Info
  • Blog Section (for your Content and Articles)
  • In the News Section (for your accomplishments and press releases)
  • Built-in Security (HTTPS)
  • Fast Page Loading (vital for Search Engine Optimization)
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    About the Author: Dennis Dimka
    Dennis Dimka is the CEO and founder of Uptime Legal Systems, North America's leading provider of technology, cloud and marketing services to law firms. Under Dennis’ leadership, Uptime Legal has grown organically and through acquisitions to become the nationally-recognized legal technology company it is today. Uptime Legal continues to innovate and disrupt the legal technology space, and has been named to the Inc. 5000 list of fastest-growing private for the past six consecutive years. Dennis was also an Ernst & Young Entrepreneur of the Year finalist.

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