Law Firm Marketing – 10 Winning Strategies ( + A 2019 Marketing Checklist)
Law firm marketing is different than it was five years ago, or even one year ago. More and more consumers are turning to the Internet when searching for services and products. Billboards and radio ads are all but obsolete, but various forms of Internet marketing are propelling small law firms into the next legal powerhouse.
So how should you approach law firm marketing in 2019?
There’s no shortage of advice to be heard, from how to leverage social media, to using Search Engine Optimization. But what, practically and tactically, should you do to master marketing for your law firm? Which techniques will truly deliver new cases (and not just drive vanity metrics)?
In this article, we’ll cut through the hype, the buzzword and walk you through 10 law firm marketing strategies that will help you dominate your market.
Write a concise, quantifiable marketing plan for your law firm.
Define and articulate your firm's Unique Value Proposition.
Design a clean, clear website that supports referrals and generates leads.
Articulate and explain how your law firm is the expert, citing specific case-types.
Develop an ongoing campaign to generate regular content and website backlinks.
Publish relevant articles targeting your designated keywords, and stay consistent.
Launch a Google Ads campaign per practice area, regularly test and improve.
Create a deliberate, focused campaign to get positive reviews.
Setup call tracking for your website and track lead sources.
Implement a true CRM to manage your sales pipeline.