Law Firm Marketing – 10 Strategies to Dominate in 2019

Law Firm Marketing – 10 Winning Strategies ( + A 2019 Marketing Checklist)

Law firm marketing is different than it was five years ago, or even one year ago. More and more consumers are turning to the Internet when searching for services and products. Billboards and radio ads are all but obsolete, but various forms of Internet marketing are propelling small law firms into the next legal powerhouse.

So how should you approach law firm marketing in 2019?

There’s no shortage of advice to be heard, from how to leverage social media, to using Search Engine Optimization. But what, practically and tactically, should you do to master marketing for your law firm? Which techniques will truly deliver new cases (and not just drive vanity metrics)?

In this article, we’ll cut through the hype, the buzzword and walk you through 10 law firm marketing strategies that will help you dominate your market.

  • Fast-Loading Pages
  • Encryption (SSL) - For Your Contact/Intake Forms
  • Mobile-Friendly / Mobile-Optimized Site
  • One Page per Attorney or Professional
  • Clear Call-to-Action / Contact Info
  • Create as many Case Type pages for each practice area as possible
  • Flesh out the content on each Practice Area and Case Type page
  • Add videos for each practice area page or case type page
  • Link related practice-area blogs/articles to that practice area page
  • Link attorney bio pages to the practice area pages that they work in
  • Get reviews for your firm on your Google My Business (GMB) page
  • Get reviews for your firm on sites like Avvo, Yelp and others
  • Publish press releases and distribute to local and national news outlets
  • 1 - Technical SEO (Under-the-Hood)
  • 2 - On-Page SEO (Content Generation) - Ongoing
  • 3 - Off-Page SEO (Backlinks & Citations) - Ongoing
  • 1 - Make a Plan & Set Goals
    Write a concise, quantifiable marketing plan for your law firm.
  • 2 - Build a Winning Law Firm Brand
    Define and articulate your firm's Unique Value Proposition.
  • 3 - Develop a Killer Law Firm Website
    Design a clean, clear website that supports referrals and generates leads.
  • 4 - Demonstrate Expertise in Your Practice Areas
    Articulate and explain how your law firm is the expert, citing specific case-types.
  • 5 - Develop an Ongoing SEO Strategy
    Develop an ongoing campaign to generate regular content and website backlinks.
  • 6 - Publish Authoritative Blogs Every Month
    Publish relevant articles targeting your designated keywords, and stay consistent.
  • 7 - Launch a Google Ads (PPC) Campaign
    Launch a Google Ads campaign per practice area, regularly test and improve.
  • 8 - Get Positive Online Reviews
    Create a deliberate, focused campaign to get positive reviews.
  • 9 - Implement Call Tracking
    Setup call tracking for your website and track lead sources.
  • 10 - Get a (real) CRM
    Implement a true CRM to manage your sales pipeline.
  • About the Author: Dennis Dimka
    Dennis Dimka is the CEO and founder of Uptime Legal Systems, North America's leading provider of technology, cloud and marketing services to law firms. Dennis is the author of Law Practice as a Service: How and Why to Move Your Law Firm to the Cloud, and was an Ernst & Young Entrepreneur of the Year finalist in 2016. Follow Dennis on LinkedIn.

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