Law Firm SEO – The Ultimate Guide for Law Firms

Law Firm SEO – Proven Strategies for Law Firm Search Engine Optimization

Not too long ago, the primary means law firms had to market their law firms was (literal) billboards, radio ads and television commercials. Apart from being hugely expensive, these strategies were a “shotgun approach” to marketing a law firm. In exchange for your advertising dollars, you received very little data to track where potential clients came from, how many people your ads reached, and what the ultimate ROI was for your marketing campaign.

But today, we live in the information age.

More specifically, we live in the Google age. The Internet is an amazing equalizer, it can give a small, scrappy company the reach of a big, powerful one. Law firm Internet marketing is no exception. When planned and executed correctly, Internet marketing, in particular law firm SEO, can open many new doors for potential clients and revenue. And, with the transparency and data you need to make informed marketing decisions.

In today’s age, being adept at law firm SEO is what separates the growing law firms from the stagnant ones, the winners from the losers. At JurisPage, we’ve helped hundreds of law firms dominate Google search rankings and grow their law practices.

So in this article we’ll outline key law firm SEO strategies that are proven to drive traffic to your firm, generate business and grow your practice.

  • Mobile-Friendly / Mobile-Optimized Site
  • A Striking Hero Bar (top section of your Home Page)
  • Clear Call-to-Action / Contact Info
  • Blog Section (for your Content and Articles)
  • In the News Section (for your accomplishments and press releases)
  • Built-in Security (HTTPS)
  • Fast Page Loading (vital for Search Engine Optimization)
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    About the Author: Dennis Dimka
    Dennis Dimka is the CEO and founder of Uptime Legal Systems, North America's leading provider of technology, cloud and marketing services to law firms. Dennis is the author of Law Practice as a Service: How and Why to Move Your Law Firm to the Cloud, and was an Ernst & Young Entrepreneur of the Year finalist in 2016. Follow Dennis on LinkedIn.

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