Lawyers.com is a website that is a directory-based platform designed and advertised as a place where lawyers can get their name, their practice, and their abilities in front of more of their target market. According to Lawyers.com, they receive a healthy 15 million visitors each month. So, how does it work? What does it cost? Is it really worth it for lawyers? We’ll answer those questions here in this Lawyers.com review.
Lawyers.com Directory and Reviews
The Lawyers.com directory provides consumers with a place to try and find an attorney who can help them with their legal needs. For lawyers, the platform acts like a lead generation platform.
Consumers can look up lawyers in several ways. They can choose to look up lawyers by practice area, location, name, or even a broad overview of their legal issue. From there, the consumer is given a list of results that includes basic information about the lawyer or law firm and their rating. If the consumer clicks through on a profile, they are taken to a dedicated page for the lawyer or firm. They can get contact information, read or leave reviews, and learn more about the practice.
Lawyers.com profiles can be beneficial because of the amount of traffic that hits the site each month. Since Lawyers.com is owned by the same company that also owns Martindale and Nolo (which, by the way, is now called Martindale-Nolo), the profile has the potential to gain more exposure. However, we’d be remiss in this Lawyers.com review if we didn’t point out that while the potential for traffic is there, there’s no guarantee of leads or extra business. There are more than a million lawyers in the directory. So, how a lawyer would put together their profile, including linking it to a website with good content and having content published on other platforms owned by this conglomerate or by participating in the forum, is extremely important. Reviews and ratings for the lawyer will also play a factor.
So, let’s talk about reviews and ratings on Lawyers.com. Lawyers can rate each other on Lawyers.com. Remember the old Martindale-Hubbell peer ratings? It’s alive and well in the digital age. Once a profile is established, the lawyer can request reviews from other practicing attorneys as well as sitting judges. Those individuals will be contacted. If they want, they can give their opinion on the legal skills and ethical behavior of the requesting attorney. However, peer ratings are a bit of a mixed bag on Lawyers.com. Lawyers can keep peer reviews from showing up on their profile through suppression, but they cannot choose to remove certain reviews. It’s all or nothing.
Clients also have the ability to review their experience with the lawyer. Consumers are encouraged to provide reviews of lawyers or law firms that they worked with to resolve a legal problem. Online reviews can be extremely beneficial since many consumers now look online and do a little research before deciding who they should use. However, previous clients who are unhappy with services, regardless of whether the lawyer believes the feelings were justified, can also leave reviews.
What’s the Cost for Lawyers.com?
So, what does it cost for lawyers to use Lawyers.com? Lawyers can claim a free lawyer profile and begin using the site without a charge. However, if anyone tries to contact them through their profile, they will pay a fee to Lawyers.com to receive the lead. Lawyers.com does not publish the amount lawyers pay to receive the leads.
They also offer a preferred placement profile for lawyers. This comes with a monthly price tag that isn’t disclosed. When consumers search for a lawyer based on location, legal issue, or practice area, the preferred profiles appear at the top of the page. They are clearly marked as an ad (which from a transparency standpoint is good). The free listings fall underneath the preferred listings. However, it is our understanding that despite paying the monthly fee (which depends on where a lawyer would like to be placed as preferred; for example, location or legal issue), they must also pay for any leads that come through their profile.