MONTHLY WEBSITE VISITORS
+1000%
TOP KEYWORD RANKINGS
50+
MONTHLY SQLS FROM SEO
+50
Michael Fulcher Law's Case Study
Michael Fulcher
Practice Area(s): DUI
Location(s): Madison, Georgia
Michael Fulcher Law was established in 2015 by former prosecutor Michael Fulcher. Specializing in DUI law, Fulcher proudly represents clients charged with felony, misdemeanor, and traffic offenses in the middle Georgia area.
Challenges
Michael Fulcher Law faced a unique, small-town problem where the volume of searches and, consequently, the market is inherently limited. Positioned just an hour away from Atlanta, a hub for larger, well-established firms, Michael Fulcher Law had the daunting task of distinguishing itself and attracting traffic for its priority practice areas and keywords from a local market overshadowed by the resources and reach of its metropolitan competitors.
Solutions
JurisPage developed a multifaceted digital marketing strategy for Michael Fulcher Law, focusing on addressing the challenges posed by the firm’s location. This involved creating hyper-localized content focusing on ‘DUI.’ By creating optimized location pages for cities surrounding Madison, GA, we were able to capture and convert traffic from these higher-density areas.
Results
Before optimizing his site, Michael Fulcher was only getting between 0 and 10 clicks daily. Now, a year later, he is seeing an average of 30 to 50 visits per day. Additionally, there has been an increase in local rankings, resulting in more calls from local Google Business listings.