ADA Compliance in Law Firm Websites – What Do You Need?

We've been increasingly getting questions from law firms about ADA compliance: Is my website ADA compliant? What do I need to do to make my law firm website ADA compliant? What does it mean to be ADA compliant? This largely stems from news coverage of the rising litigation against businesses with websites that do not appear to comply with the ADA, pursued in an effort to exact settlements. So, we wrote this article to break everything down - what does ADA compliance require for websites, and in particular, law firm websites?

SEO Guide for Law Firms

SEO is an extremely important piece of any law firm’s marketing plan. The Internet is a big place. With lots of law firms online, SEO helps your target audience find you. SEO is short for search engine optimization. It involves taking specific actions to improve your website’s rankings in search engine results by better attuning your websites to search engine algorithms. Search engine algorithms like Google have over 200 ranking factors, and some have a bigger weight than others. In this post, we’re going to talk about different elements of your law firm SEO improvement plan.

Don’t Hire Your Competitor’s Law Firm SEO Company

SEO for law firms is a competitive space. Getting better visibility in Google means more prospective clients finding your law firm and reaching out to inquire about your services. Finding the right SEO company can be a challenge. There is a lot that goes into an SEO campaign, and many vendors are aware that not every consumer has a sense of what it all entails. Some vendors offer SEO services cheaply, but don’t give clients their money’s worth. Good SEO for competitive industries like legal is time and labor-intensive, and getting better search engine rankings for law firms cannot be done so easily. Think of it this way – if you want your firm to get onto Page 1 of Google for “[your city] [your practice area] lawyer” you have to displace another law firm that is currently on Page 1. Getting to Page 1, knocking down a competitor, and keeping your spot, is not easy to do in a competitive area. So, how do you find a good SEO company for your law firm?

How to Choose a Law Firm Website Designer in 2019

Online, everything starts with the website. It’s the first impression people get of your law firm. It’s your online real estate. Getting that beautiful web presence starts with your web designer. Who is building your site? Are you doing it yourself, or are you hiring a freelancer or an agency? Here is what you need to know when choosing your law firm website designer - whether it's a do-it-yourself project or you are hiring a freelancer or an agency.

Law Firm Marketing 101: An Overview of SEO for Lawyers

In this overview, we break down the ins and outs of SEO and answer most of your basic FAQs when it comes to SEO for law firms. Even if you do not plan to handle your firm’s own SEO in-house, you’ll have a basic understanding of the subject matter and be able to have an educated discussion with other professionals on SEO as part of your law firm marketing strategy.

Why Should Your Law Firm Send Email Newsletters?

Law firms are increasingly using email marketing, not to directly solicit business, but as a way to build awareness for their services. Email marketing helps you stay “top-of-mind” with your audience. On your email list, you will likely have colleagues, current and former clients, and other referral sources. While they may not all need a lawyer in your practice area, they may know people who do. And, your email newsletters can serve as a periodic reminder that you are a skilled lawyer with specific relevant experience, and that you can help them out.

Email Marketing Software for Lawyers

There are a lot of email marketing apps out there that your law firm can use. There are tons of flavors that can do different things. But, which email marketing apps are the most appropriate for your law firm? Here is a rundown of the different types of email marketing apps, and our recommended software applications.

Summer 2018 Changes Coming to Google AdWords

Google just announced a few changes coming soon to AdWords. Over the years, the online advertising landscape has changed. Not too long ago, mobile ads did not exist; there were no ads on Google Maps or in apps or on YouTube. But, with the addition of these new advertising channels, AdWords has evolved. There are a few changes to share. Some are cosmetic; some are meant to simplify; some are meant to help advertisers (but may have unintended consequences for law firms).

Top Family Law Marketing Strategies for 2018

Running and growing a family law practice has its own unique challenges compared to other practice areas. Family law marketing requires a different approach from other areas like criminal defense, personal injury, or business law. Having helped many family law firms grow their practices over the years, I have some specifics to share on the best, most effective strategies for family law marketing.