For law firms looking to grow their practices, SEO in an important tool. Search Engine Optimization helps law firms get traffic from potential clients looking to hire a lawyer. There are tons of SEO services out there – from general service providers to legal industry-focusing marketing agencies. But, like most services, this is one that can potentially be brought in-house. Two questions we are asked when speaking with law firms is:
1. Should a law firm do their SEO in-house?
2. Are there risks to doing so?
The short answer to question one is no. You should not keep your SEO in-house. This is because of the answer to question number. Yes, there are some risks and concerns. In this post, we’re going to look at the two risk areas law firms face when they doing their SEO in-house.
Author Archives: Robin Bull
Law Firm SEO Tip: Don’t Use Fake Reviews on Google My Business
Online reviews are now commonplace. They help your law firm get in front of your target market. Because of this, some less than reputable law firm SEO “companies” offer a service that provides fake reviews. The consequences for getting fake reviews can be dire. It can seriously hurt not just your reputation. It can also mean that Google penalizes your Google My Business profile as well as your website. This means less online traffic, and less business for your practice. Getting fake reviews can be an extremely costly mistake.
Law Firm SEO: Avoid These SEO Scams
For law firms, SEO is an important part of the marketing plan. After all, it helps potential clients find you online. There’s a lot of information out there about SEO. There are also a lot of individuals and companies targeting law firms to provide them with “expert” services that will give them “guaranteed rankings” or promising that your law firm will appear on page 1 of Google.
Law Firm Marketing 101: Google Ads for Lawyers
Moving forward with our law firm marketing 101 series, we’re going to talk about Google Ads for lawyers.
Whether you are a new law firm or more experienced practice, Google Ads can be a great channel to get new business.
If you’re not sure how to use Google Ads, it’s important to get educated before spending the money (or the time) to set up a campaign.
In this post, we’re going to explain the basics of Google Ads for lawyers. Even if you plan on hiring someone to help you with online marketing, it’s important that you have a good understanding of the basics so that you can help plan the campaign and understand whether it’s working.
Law Firm Marketing 101: Email Marketing
In this article we’ll explain how to leverage email marketing to grow your law firm.
Data in Law Firm Marketing: Are You Tracking the 5 Most Important Data Points?
Shares Facebook Twitter Google+ LinkedIn Important Law Firm Marketing Data Points How do you know if your law firm marketing plan is making a meaningful impact to your new clients and cases? It’s an important question because most advertising methods don’t necessarily mean that you’ll immediately have clients banging down your door. Considering the fact […]
Law Firm Marketing – How to Market a Law Firm Online
Shares Facebook Twitter Google+ LinkedIn How to Equalize the Playing Field with Law Firm Marketing The concept of law firm marketing is no longer just about television commercials, radio ads, and taking out a full page ad in the yellow pages. Sure, traditional law firm marketing methods are certainly still alive and well. Today, the […]
Law Firm Marketing – 3 Tips to Get Your Firm Started
Shares Facebook Twitter Google+ LinkedIn Getting Started with Law Firm Marketing Without Breaking a Sweat Law firm marketing may seem like a daunting undertaking. There’s the time you spend trying to figure out how you’re going to best reach your target audience. And wondering if any of it will work. If I’m being honest, law […]
