If you’re like many small and mid-sized law firms, you’ve probably at least thought about developing a marketing plan.
Yet, most small firms do not have a marketing plan. Putting one into action is often easier said than done.
In fact, many lawyers we’ve talked to say that marketing is the most difficult part of running a law firm.
Coming up with a concrete marketing plan is critical to your firm’s success, and the good news is that we have an upcoming webinar to help.
We’ll walk you through everything you need to create and execute your firm’s marketing plan, including which marketing activities your law firm will engage in, how they’ll actually get done, and how you’ll measure success.
We even share with you a one-page sample marketing plan template that your firm can work with.
Marketing is key to growing your law practice. Unfortunately, marketing was not a topic emphasized in law school. In this primer, we take a look at the different facets of law firm marketing - everything from your marketing plan and setting goals and metrics, to evaluating which marketing channels your law firm should consider using.
The YouTube Director program recently expanded to 170 cities, providing opportunities for law firms and other businesses to have professional-quality videos created at an extremely affordable price. YouTube Director sends a filmmaker to your business to shoot a video ad for you, and then send you the edited version. Then it is uploaded to YouTube for you. Here's more about the program.
Thomas Enright was recently features in a Best Law Firm Websites of 2018 list. He worked with JurisPage to build his site. In this interview, we learn about what his process was like for building his site, what it was like to work with the JurisPage team, and how his practice has changed since launching his site with JurisPage.
CosmoLex, the cloud-based practice management software platform with accounting built-in, added new features recently, including a new user interface, custom fields, advanced search, and document assembly.
We've put together something amazing - a free two-day online summit to help lawyers better start, manage, and grow a law practice. Featuring 16 leading legal industry expert speakers like Sam Glover from Lawyerist, Billie Tarascio from Modern Law, Ruth Carter from Carter Law Firm, and David Schnurman from Lawline, you'll get actionable advice on running a better law firm. Serious practical tips on everything from timekeeping and billing to legal marketing to software and automation tools to Microsoft Word tips and more! Grab your free seat while they're still available. Check it out at lawlauncher.com
Michael Chasin is the CEO of Lexicata – the #1 CRM for law firms. And he’s seen it all, having worked with thousands of law firms to streamline their intake processes with technology.
So, Lexicata and JurisPage are co-hosting a webinar.
Called Mastering the Client Intake Process and Boosting Law Firm Sales, this webinar will teach you things like:
- Top mistakes to avoid with client intake
- How to drive more lead conversions
- How to build a proper sales funnel
- The best process for client retention
- Tools to manage and automate your intake process
- And more!
How effective are lawyers at practicing law? And what do consumers of legal services value? This report - providing comprehensive data on the legal industry - breaks down these questions and more. It covers everything from efficiency ("How much of the day do lawyers spend on billable work that gets collected?") to client expectations ("What do clients value most in their prospective lawyers?") to practice areas and rates ("What cities and practice areas generate the highest value cases?"). Here, we share some of the interesting takeaways.
We went to the 2017 Clio Cloud Conference in New Orleans this year. The conference, once again, was an impressive production - from the speakers to the vendors to the atmosphere itself. We share what we saw and learned at the conference this past year, and see what the future holds in store for not just Clio, but the entire practice management and legal technology community.
At the 2017 Clio Cloud Conference in New Orleans, Clio unveiled the latest updates to their legal practice management software. In short, it's the most significant update we've ever seen. This update includes a complete rebuild of the platform with a much more intuitive and helpful user interface, faster speed, more apps, and an API update and developer environment sure increase the breadth of Clio's platform and features. For more details, check out the post.
Building a family law practice takes specific strategies and skills that are not applicable to every other practice area. You wouldn’t advertise a family law firm like you would a personal injury or DUI practice. So, we’re sharing some of our top strategies for building a family law practice to help you generate more clients […]
See you in New Orleans in September? JurisPage will be at the Clio Cloud Conference in New Orleans next month at the Hyatt Regency Hotel. I’ve written about “Cliocon” in the past – 2015 Cliocon Recap, 2014 Cliocon Recap. Whether or not you are a Clio user, it’s a great conference to attend. Now I […]
If you are running an online advertising campaign for your law firm in Google Adwords, you may have noticed some recent changes to the interface. If you are anything like me, you probably saw the change and thought, “Hm…. what the heck is this? Why did they break Adwords?” And if you haven’t seen the […]
Flash – the once-popular platform for websites and apps – has an expiration date. Many of you might be thinking, “Are people really still using Flash?” After Apple blocked Flash from the iPhone, citing security and performance concerns, most websites took the cue to leave Flash behind. The thought being, “if the iPhone won’t display […]
In this mega-post, we share some secrets of legal marketing. While you may have not found success with advertising, social media, email, or SEO, some of your competitors have found success. And you might not have any idea what it is that they're doing right. Having worked with hundreds of law firms on their web presence and marketing, we're taking the time to share our experience in what makes for successful legal marketing campaigns. And we cover a wide range. In this blog post we break down some keys to success in SEO, online advertising, email marketing, social media, intake management, and more.
We speak with a lot of law firms looking to grow their practice, and many of them just don’t know where to start. Some have tried advertising or SEO without success, and then write off that channel as “bad” for their practice area. It’s understandable, and there are a lot of factors that can contribute […]
So, your law firm is looking to develop more business.
More matters means more growth and revenue, but how are you going to get there?
The two main strategies you have probably heard about for building a law firm’s business online include online advertising (also called PPC or referred to as “Adwords”) and SEO (short for search engine optimization).
Each strategy is completely unique and independent, with their own challenges and best practices.
Though SEO may be appropriate for your law firm, PPC might not.
So, when your firm has a budget to invest, what is the wisest use of your marketing dollars?
Here is our breakdown and recommendations.
When building a new law firm website, should you use do it yourself, hire a local web designer, or go with a legal-focused marketing agency? We break it down, going through the pros and cons of each option.
Is your law firm getting caught in legal marketing traps?
There are tons of traps out there - ways your firm can end up spending excess time and money on ineffective marketing. We break down some common marketing traps in everything from social media to advertising and search engine optimization. Learn all about these traps and how to avoid them, so you can rock your firm's marketing and deliver the results you're looking for.