We speak with a lot of law firms looking to grow their practice, and many of them just don’t know where to start. Some have tried advertising or SEO without success, and then write off that channel as “bad” for their practice area. It’s understandable, and there are a lot of factors that can contribute […]
So, your law firm is looking to develop more business.
More matters means more growth and revenue, but how are you going to get there?
The two main strategies you have probably heard about for building a law firm’s business online include online advertising (also called PPC or referred to as “Adwords”) and SEO (short for search engine optimization).
Each strategy is completely unique and independent, with their own challenges and best practices.
Though SEO may be appropriate for your law firm, PPC might not.
So, when your firm has a budget to invest, what is the wisest use of your marketing dollars?
Here is our breakdown and recommendations.
When building a new law firm website, should you use do it yourself, hire a local web designer, or go with a legal-focused marketing agency? We break it down, going through the pros and cons of each option.
Is your law firm getting caught in legal marketing traps?
There are tons of traps out there - ways your firm can end up spending excess time and money on ineffective marketing. We break down some common marketing traps in everything from social media to advertising and search engine optimization. Learn all about these traps and how to avoid them, so you can rock your firm's marketing and deliver the results you're looking for.
Our own Andrew Cabasso, Managing Director of JurisPage, was interviewed at the ABA Techshow in Chicago this past April. In his interview hosted by Practice Panther, Andrew shares what law firms should be thinking about when it comes to their website, their online presence and Internet marketing. Andrew talks about merging with Uptime Legal, legal […]
If you are looking to develop a marketing plan for your law firm but don't know where to start, here is a good place. This article covers everything your law firm's marketing plan needs, including the Why, What, and How. Your marketing plan does not need to be a 50-page document though. This post guides you through how you can make an actionable marketing plan that fits 1 to 2 pages. And, at the end of the post there is a sample law firm marketing plan you can also download to help get you started.
Email marketing, when done right, can be an extremely effective business development tool for law firms. But, effective email marketing requires success with a lot of the right elements including: what content to send, when to send it, who to send it to, what email software to use, and more. In this post, we go through every aspect of email marketing to give you the winning formula to achieving better business development for your firm.
The latest Google algorithm update, dubbed "Giraffe" is specifically hitting law firms hard. If your firm is not compliant, it could disappear from Google completely. Learn more about this update and what you can do.
What did you miss at ABA TECHSHOW 2017? Here's a recap of some things that happened along with reasons you should consider checking out TECHSHOW next year. We've got a look at everything from the sessions to sponsors to vendors to events and more.
If you are searching in Google recently, you may have noticed that you're seeing ads without the shaded green box. Now, it's harder to distinguish advertisements from organic results. Is this good for advertisers? For consumers? Will this mean a higher click-through rate and more clicks if you are advertising your business' services? Let's discuss what this can mean for you.
Many solos and small firms are looking to get more business from the Internet. But often they just don’t have the budget to do it. Other firms may be able to spend $3,000-5,000 per month on SEO and advertising, but for a firm that’s just starting out or testing the waters, they need an extremely […]
When CosmoLex came onto an increasingly crowding scene of cloud-based law firm case management software apps a few years ago, it needed something to stand out. CosmoLex was not one of the first players on the scene, and it did not have the backing of a legal industry conglomerate. So, it needed a unique value […]
This is the first, and last, guide you will need to read on legal marketing. If you are looking to improve your firm's legal marketing game in 2017 to get more potential clients, improve your client conversion rate of potential client to retained client, this guide is for you. Here is an in-depth look at 9 different actionable things you can do to better market your firm this year. This guide covers everything from improving your contact management, to streamlining intakes, to email marketing, videos, websites, advertising, and more. Learn what really works, and how you can actually make an impact.
Rocket Matter announced its Atlas 2.0 update, which includes several new updates to the platform. These updates include adding automatic recurring billing, payment plans, workflows, and a faster user interface. Learn more about these updates.
In 2017, law firms will be implementing new ways to better manage and grow their law practices, from running a paperless practice to exploring different marketing channels. This article discusses a few key ways law firms are becoming more productive and profitable. It discusses everything from improving technical competence to managing intakes, software, marketing, and more.
How much does appearance count in your law firm's content marketing? We ran an experiment to see. It was an interesting A/B test to determine how people perceive the quality and trustworthiness of your material based on what you are wearing in your presentation materials. For this experiment, we created a video series on helpful legal tech tips for lawyers. In many of the videos, the presenter wore an aloha shirt; in the variable, the presenter wore a suit. We compared the average total time each video was viewed to see if the presenter's attire made a difference and, if so, what that difference was.
CosmoLex is cloud-based practice management software designed to help lawyers keep track of their cases and their accounting with its all-in-one platform approach to case and practice management.
Today we’re taking a deep dive into the software to help you get a sense of its strengths and weaknesses and figure out whether it’s worth giving a shot.
What advice do I have this Friday to help you better run a law firm? None. Today, the advice isn’t from me. It’s from 20 of the leading voices in the legal industry today, with proven tips to help you run a better, more effective and profitable law firm.
Law Launcher is the first event of its kind: a 100% online conference for lawyers designed to help you start, manage, and grow your law practice. From the comfort of your own home, office, or favorite coffee shop, you can get actionable insights to help you practice better from some of the best speakers in the legal industry.
“I don’t want to have a Yelp page because I can’t control it. Someone could just write a negative review about my firm.” This is a common response I get when I suggest law firms use online sites like Yelp, Avvo, or Google My Business. The thing is – former clients can create negative reviews […]