Category Archives: Email Marketing

Once you have the software and lists set up, you will need to think about doing the actual work of creating the email campaigns. Here is how you are going to tackle all of this.

When is the optimal time to send emails for your law firm email marketing campaign? What about day of the week? We discuss all the keys to success from "From Names" to time of day to day of the week to subject lines and more.

What kind of content should you send as part of your law firm email marketing efforts? This post discusses newsletters, drip campaigns, and what you need.

How can you better connect with your law firm's email marketing contacts? This post breaks down how to create lists and segments in your email software.

What is the best email marketing software for your firm? Here's how you can evaluate the options and what your needs are. And, we have with specific recommendations on software you should use given your firm's goals. We cover everything from basic email software like Mailchimp and Aweber to marketing automation platforms like Hubspot and Infusionsoft.

Why should law firms spend time on marketing their practices with email marketing? This post breaks down the most important reasons and strategies, including business development, customer experience, lead nurturing, and more.