Law firms are increasingly using email marketing, not to directly solicit business, but as a way to build awareness for their services.
Email marketing helps you stay “top-of-mind” with your audience. On your email list, you will likely have colleagues, current and former clients, and other referral sources.
While they may not all need a lawyer in your practice area, they may know people who do. And, your email newsletters can serve as a periodic reminder that you are a skilled lawyer with specific relevant experience, and that you can help them out.