Law Firm Marketing – Social Media Lessons You Can Learn From Law Firms That Get It Right

Shares Facebook Twitter Google+ LinkedIn Tips and Case Studies on Law Firm Marketing via Social Media Social media is one of the more popular methods used for law firm marketing. However, it’s not always an area that produces instant results. And lawyers have another serious consideration: the ethics in the jurisdiction(s) where they’re admitted to […]

Law Firm Marketing – 3 Tips to Get Your Firm Started

Shares Facebook Twitter Google+ LinkedIn Getting Started with Law Firm Marketing Without Breaking a Sweat Law firm marketing may seem like a daunting undertaking. There’s the time you spend trying to figure out how you’re going to best reach your target audience. And wondering if any of it will work. If I’m being honest, law […]

Law Firm Internet Marketing – 12 Proven Strategies to Market Your Law Firm

Shares Facebook Twitter Google+ LinkedIn Law Firm Internet Marketing – 12 Proven Strategies to Market Your Law Firm Online Internet marketing is a big world, and law firm Internet Marketing is no different. How should you promote and market your law firm? What’s the best way to grow your firm? Which strategies will create real […]

Why Should Your Law Firm Send Email Newsletters?

Law firms are increasingly using email marketing, not to directly solicit business, but as a way to build awareness for their services. Email marketing helps you stay “top-of-mind” with your audience. On your email list, you will likely have colleagues, current and former clients, and other referral sources. While they may not all need a lawyer in your practice area, they may know people who do. And, your email newsletters can serve as a periodic reminder that you are a skilled lawyer with specific relevant experience, and that you can help them out.

Email Marketing Software for Lawyers

There are a lot of email marketing apps out there that your law firm can use. There are tons of flavors that can do different things. But, which email marketing apps are the most appropriate for your law firm? Here is a rundown of the different types of email marketing apps, and our recommended software applications.

Summer 2018 Changes Coming to Google AdWords

Google just announced a few changes coming soon to AdWords. Over the years, the online advertising landscape has changed. Not too long ago, mobile ads did not exist; there were no ads on Google Maps or in apps or on YouTube. But, with the addition of these new advertising channels, AdWords has evolved. There are a few changes to share. Some are cosmetic; some are meant to simplify; some are meant to help advertisers (but may have unintended consequences for law firms).

Top Family Law Marketing Strategies for 2018

Running and growing a family law practice has its own unique challenges compared to other practice areas. Family law marketing requires a different approach from other areas like criminal defense, personal injury, or business law. Having helped many family law firms grow their practices over the years, I have some specifics to share on the best, most effective strategies for family law marketing.

Rebranding for Your Law Firm

In summer, a lot of law firms seem to slow down. With better weather, people are looking to spend more time on vacation or outside. Opposing counsel slow down their pace. Courts shut down. For many firms, summer tends to be a perfect time to work on the big picture projects. One common project law firms can work on in the summer is rebranding. Rebranding entails freshening up and modernizing the firm’s image. There are different levels of going about a rebrand. You could do something as simple as a new logo. You could update your social profiles. Or, you could go full-on rebrand and redesign your firm’s entire web presence. Here are the law firm rebranding projects you could work on.