Why Should Your Law Firm Send Email Newsletters?

Law firms are increasingly using email marketing, not to directly solicit business, but as a way to build awareness for their services. Email marketing helps you stay “top-of-mind” with your audience. On your email list, you will likely have colleagues, current and former clients, and other referral sources. While they may not all need a lawyer in your practice area, they may know people who do. And, your email newsletters can serve as a periodic reminder that you are a skilled lawyer with specific relevant experience, and that you can help them out.

Email Marketing Software for Lawyers

There are a lot of email marketing apps out there that your law firm can use. There are tons of flavors that can do different things. But, which email marketing apps are the most appropriate for your law firm? Here is a rundown of the different types of email marketing apps, and our recommended software applications.

Top Family Law Marketing Strategies for 2019

Running and growing a family law practice has its own unique challenges compared to other practice areas. Family law marketing requires a different approach from other areas like criminal defense, personal injury, or business law. Having helped many family law firms grow their practices over the years, I have some specifics to share on the best, most effective strategies for family law marketing.

How to Create an Amazing Law Firm Marketing Plan – Webinar

If you’re like many small and mid-sized law firms, you’ve probably at least thought about developing a marketing plan. Yet, most small firms do not have a marketing plan. Putting one into action is often easier said than done. In fact, many lawyers we’ve talked to say that marketing is the most difficult part of running a law firm. Coming up with a concrete marketing plan is critical to your firm’s success, and the good news is that we have an upcoming webinar to help. We’ll walk you through everything you need to create and execute your firm’s marketing plan, including which marketing activities your law firm will engage in, how they’ll actually get done, and how you’ll measure success. We even share with you a one-page sample marketing plan template that your firm can work with.

Write a Killer Law Firm Marketing Plan

If you are looking to develop a marketing plan for your law firm but don't know where to start, here is a good place. This article covers everything your law firm's marketing plan needs, including the Why, What, and How. Your marketing plan does not need to be a 50-page document though. This post guides you through how you can make an actionable marketing plan that fits 1 to 2 pages. And, at the end of the post there is a sample law firm marketing plan you can also download to help get you started.

Email Marketing for Lawyers: A Legal Marketing Guide

Email marketing, when done right, can be an extremely effective business development tool for law firms. But, effective email marketing requires success with a lot of the right elements including: what content to send, when to send it, who to send it to, what email software to use, and more. In this post, we go through every aspect of email marketing to give you the winning formula to achieving better business development for your firm.