Law Firm Internet Marketing – 12 Proven Strategies to Market Your Law Firm

Shares Facebook Twitter Google+ LinkedIn Law Firm Internet Marketing – 12 Proven Strategies to Market Your Law Firm Online Internet marketing is a big world, and law firm Internet Marketing is no different. How should you promote and market your law firm? What’s the best way to grow your firm? Which strategies will create real […]

Top Family Law Marketing Strategies for 2018

Running and growing a family law practice has its own unique challenges compared to other practice areas. Family law marketing requires a different approach from other areas like criminal defense, personal injury, or business law. Having helped many family law firms grow their practices over the years, I have some specifics to share on the best, most effective strategies for family law marketing.

Law Firm Marketing 101: The Basics

Marketing is key to growing your law practice. Unfortunately, marketing was not a topic emphasized in law school. In this primer, we take a look at the different facets of law firm marketing - everything from your marketing plan and setting goals and metrics, to evaluating which marketing channels your law firm should consider using.

PPC, SEO, or Both? Legal Marketing Strategy Demystified

So, your law firm is looking to develop more business. More matters means more growth and revenue, but how are you going to get there? The two main strategies you have probably heard about for building a law firm’s business online include online advertising (also called PPC or referred to as “Adwords”) and SEO (short for search engine optimization). Each strategy is completely unique and independent, with their own challenges and best practices. Though SEO may be appropriate for your law firm, PPC might not. And vice-versa. So, when your firm has a budget to invest, what is the wisest use of your marketing dollars? Here is our breakdown and recommendations.

Online Reviews for Lawyers – Why and How to Get Them

“I don’t want to have a Yelp page because I can’t control it. Someone could just write a negative review about my firm.” This is a common response I get when I suggest law firms use online sites like Yelp, Avvo, or Google My Business. The thing is – former clients can create negative reviews […]

Blogging and SEO for Lawyers (Video)

Today, we’re diving into blogging and law firm SEO from the perspective of “I want to get more clients for my law practice via the Internet.” When it comes to building traffic and getting clients via search engines, blogging is a sustainable way to get you there. When I say “sustainable” I mean, it’s not […]

“I Can Get You to Page 1 of Google” is a Lie

It really grinds my gears when I see other marketers, especially the ones spamming your inbox, promising they can get you to the first page of Google. The message “I can get you to Page 1” is alluring on its face. Page 1 equals more website traffic and more clients. If some SEO company can […]

Law Blogging – When Other Lawyers Are Your Target Audience

In a recent article, Andrew discussed writing a law blog for your audience. In it, he discusses that content should generally be written for the ideal client and that lawyers shouldn’t typically write for lawyers. However, there are some situations where that’s not the case. Let’s consider two situations where an attorney would want to target other attorneys in their marketing efforts. The first and obvious situation is where attorneys provide corporate legal services to GCs or in-house lawyers. Want to be invited to respond to an RFP? You’d best market to those legal departments and their attorneys.