SEO for law firms is a competitive space. Getting better visibility in Google means more prospective clients finding your law firm and reaching out to inquire about your services.
Finding the right SEO company can be a challenge.
There is a lot that goes into an SEO campaign, and many vendors are aware that not every consumer has a sense of what it all entails. Some vendors offer SEO services cheaply, but don’t give clients their money’s worth. Good SEO for competitive industries like legal is time and labor-intensive, and getting better search engine rankings for law firms cannot be done so easily.
Think of it this way – if you want your firm to get onto Page 1 of Google for “[your city] [your practice area] lawyer” you have to displace another law firm that is currently on Page 1. Getting to Page 1, knocking down a competitor, and keeping your spot, is not easy to do in a competitive area.
So, how do you find a good SEO company for your law firm?