So, your law firm is looking to develop more business.
More matters means more growth and revenue, but how are you going to get there?
The two main strategies you have probably heard about for building a law firm’s business online include online advertising (also called PPC or referred to as “Adwords”) and SEO (short for search engine optimization).
Each strategy is completely unique and independent, with their own challenges and best practices.
Though SEO may be appropriate for your law firm, PPC might not.
So, when your firm has a budget to invest, what is the wisest use of your marketing dollars?
Here is our breakdown and recommendations.