SEO Guide for Law Firms

SEO is an extremely important piece of any law firm’s marketing plan. The Internet is a big place. With lots of law firms online, SEO helps your target audience find you. SEO is short for search engine optimization. It involves taking specific actions to improve your website’s rankings in search engine results by better attuning your websites to search engine algorithms. Search engine algorithms like Google have over 200 ranking factors, and some have a bigger weight than others. In this post, we’re going to talk about different elements of your law firm SEO improvement plan.

Don’t Hire Your Competitor’s Law Firm SEO Company

SEO for law firms is a competitive space. Getting better visibility in Google means more prospective clients finding your law firm and reaching out to inquire about your services. Finding the right SEO company can be a challenge. There is a lot that goes into an SEO campaign, and many vendors are aware that not every consumer has a sense of what it all entails. Some vendors offer SEO services cheaply, but don’t give clients their money’s worth. Good SEO for competitive industries like legal is time and labor-intensive, and getting better search engine rankings for law firms cannot be done so easily. Think of it this way – if you want your firm to get onto Page 1 of Google for “[your city] [your practice area] lawyer” you have to displace another law firm that is currently on Page 1. Getting to Page 1, knocking down a competitor, and keeping your spot, is not easy to do in a competitive area. So, how do you find a good SEO company for your law firm?

Law Firm Marketing 101: An Overview of SEO for Lawyers

In this overview, we break down the ins and outs of SEO and answer most of your basic FAQs when it comes to SEO for law firms. Even if you do not plan to handle your firm’s own SEO in-house, you’ll have a basic understanding of the subject matter and be able to have an educated discussion with other professionals on SEO as part of your law firm marketing strategy.

Law Firm Internet Marketing – 12 Proven Strategies to Market Your Law Firm

Law Firm Internet Marketing – 12 Proven Strategies to Market Your Law Firm Online Internet marketing is a big world, and law firm Internet Marketing is no different. How should you promote and market your law firm? What’s the best way to grow your firm? Which strategies will create real traction, and which marketing trends […]

Top Family Law Marketing Strategies for 2018

Running and growing a family law practice has its own unique challenges compared to other practice areas. Family law marketing requires a different approach from other areas like criminal defense, personal injury, or business law. Having helped many family law firms grow their practices over the years, I have some specifics to share on the best, most effective strategies for family law marketing.

Law Firm Marketing 101: The Basics

Marketing is key to growing your law practice. Unfortunately, marketing was not a topic emphasized in law school. In this primer, we take a look at the different facets of law firm marketing - everything from your marketing plan and setting goals and metrics, to evaluating which marketing channels your law firm should consider using.

PPC, SEO, or Both? Legal Marketing Strategy Demystified

So, your law firm is looking to develop more business. More matters means more growth and revenue, but how are you going to get there? The two main strategies you have probably heard about for building a law firm’s business online include online advertising (also called PPC or referred to as “Adwords”) and SEO (short for search engine optimization). Each strategy is completely unique and independent, with their own challenges and best practices. Though SEO may be appropriate for your law firm, PPC might not. And vice-versa. So, when your firm has a budget to invest, what is the wisest use of your marketing dollars? Here is our breakdown and recommendations.

Online Reviews for Lawyers – Why and How to Get Them

Shares Facebook Twitter Google+ LinkedIn “I don’t want to have a Yelp page because I can’t control it. Someone could just write a negative review about my firm.” This is a common response I get when I suggest law firms use online sites like Yelp, Avvo, or Google My Business. The thing is – former […]

Blogging and SEO for Lawyers (Video)

Shares Facebook Twitter Google+ LinkedIn Today, we’re diving into blogging and law firm SEO from the perspective of “I want to get more clients for my law practice via the Internet.” When it comes to building traffic and getting clients via search engines, blogging is a sustainable way to get you there. When I say […]