How Bringing Your Law Firm SEO In-House Can Hurt Your Rankings

For law firms looking to grow their practices, SEO in an important tool. Search Engine Optimization helps law firms get traffic from potential clients looking to hire a lawyer. There are tons of SEO services out there – from general service providers to legal industry-focusing marketing agencies. But, like most services, this is one that can potentially be brought in-house. Two questions we are asked when speaking with law firms is: 1. Should a law firm do their SEO in-house? 2. Are there risks to doing so? The short answer to question one is no. You should not keep your SEO in-house. This is because of the answer to question number. Yes, there are some risks and concerns. In this post, we’re going to look at the two risk areas law firms face when they doing their SEO in-house.

Law Firm SEO: 5 Things You Can Do to Build Traffic to Your Website

You’ve built your new website. It’s amazing. But it doesn’t get you any traffic… And you don’t have a budget yet to be able to hire a law firm SEO company just yet. So, what can you do? Here are a few strategies you can take on to start building traffic to your website. Be mindful though, these don’t automatically start building traffic overnight. Getting traffic can be gradual – taking months to start seeing results – and even longer if you don’t really know what you are doing.

Law Firm SEO Tip: Don’t Use Fake Reviews on Google My Business

Online reviews are now commonplace. They help your law firm get in front of your target market. Because of this, some less than reputable law firm SEO “companies” offer a service that provides fake reviews. The consequences for getting fake reviews can be dire. It can seriously hurt not just your reputation. It can also mean that Google penalizes your Google My Business profile as well as your website. This means less online traffic, and less business for your practice. Getting fake reviews can be an extremely costly mistake.

Law Firm SEO: Avoid These SEO Scams

For law firms, SEO is an important part of the marketing plan. After all, it helps potential clients find you online. There’s a lot of information out there about SEO. There are also a lot of individuals and companies targeting law firms to provide them with “expert” services that will give them “guaranteed rankings” or promising that your law firm will appear on page 1 of Google.

SEO Guide for Law Firms

SEO is an extremely important piece of any law firm’s marketing plan. The Internet is a big place. With lots of law firms online, SEO helps your target audience find you. SEO is short for search engine optimization. It involves taking specific actions to improve your website’s rankings in search engine results by better attuning your websites to search engine algorithms. Search engine algorithms like Google have over 200 ranking factors, and some have a bigger weight than others. In this post, we’re going to talk about different elements of your law firm SEO improvement plan.

Don’t Hire Your Competitor’s Law Firm SEO Company

SEO for law firms is a competitive space. Getting better visibility in Google means more prospective clients finding your law firm and reaching out to inquire about your services. Finding the right SEO company can be a challenge. There is a lot that goes into an SEO campaign, and many vendors are aware that not every consumer has a sense of what it all entails. Some vendors offer SEO services cheaply, but don’t give clients their money’s worth. Good SEO for competitive industries like legal is time and labor-intensive, and getting better search engine rankings for law firms cannot be done so easily. Think of it this way – if you want your firm to get onto Page 1 of Google for “[your city] [your practice area] lawyer” you have to displace another law firm that is currently on Page 1. Getting to Page 1, knocking down a competitor, and keeping your spot, is not easy to do in a competitive area. So, how do you find a good SEO company for your law firm?

Law Firm Marketing 101: An Overview of SEO for Lawyers

In this overview, we break down the ins and outs of SEO and answer most of your basic FAQs when it comes to SEO for law firms. Even if you do not plan to handle your firm’s own SEO in-house, you’ll have a basic understanding of the subject matter and be able to have an educated discussion with other professionals on SEO as part of your law firm marketing strategy.

Law Firm Internet Marketing – 12 Proven Strategies to Market Your Law Firm

Law Firm Internet Marketing – 12 Proven Strategies to Market Your Law Firm Online Internet marketing is a big world, and law firm Internet Marketing is no different. How should you promote and market your law firm? What’s the best way to grow your firm? Which strategies will create real traction, and which marketing trends […]

Top Family Law Marketing Strategies for 2018

Running and growing a family law practice has its own unique challenges compared to other practice areas. Family law marketing requires a different approach from other areas like criminal defense, personal injury, or business law. Having helped many family law firms grow their practices over the years, I have some specifics to share on the best, most effective strategies for family law marketing.

Law Firm Marketing 101: The Basics

Marketing is key to growing your law practice. Unfortunately, marketing was not a topic emphasized in law school. In this primer, we take a look at the different facets of law firm marketing - everything from your marketing plan and setting goals and metrics, to evaluating which marketing channels your law firm should consider using.