Category Archives: SEO

Shares Facebook Twitter Google+ LinkedIn Law Firm SEO – Proven Strategies for Law Firm Search Engine Optimization Not too long ago, the primary means law firms had to market their law firms was (literal) billboards, radio ads and television commercials. Apart from being hugely expensive, these strategies were a “shotgun approach” to marketing a law […]

For law firms looking to grow their practices, SEO in an important tool. Search Engine Optimization helps law firms get traffic from potential clients looking to hire a lawyer. There are tons of SEO services out there – from general service providers to legal industry-focusing marketing agencies. But, like most services, this is one that can potentially be brought in-house. Two questions we are asked when speaking with law firms is: 1. Should a law firm do their SEO in-house? 2. Are there risks to doing so? The short answer to question one is no. You should not keep your SEO in-house. This is because of the answer to question number. Yes, there are some risks and concerns. In this post, we’re going to look at the two risk areas law firms face when they doing their SEO in-house.

You’ve built your new website. It’s amazing. But it doesn’t get you any traffic… And you don’t have a budget yet to be able to hire a law firm SEO company just yet. So, what can you do? Here are a few strategies you can take on to start building traffic to your website. Be mindful though, these don’t automatically start building traffic overnight. Getting traffic can be gradual – taking months to start seeing results – and even longer if you don’t really know what you are doing.

Online reviews are now commonplace. They help your law firm get in front of your target market. Because of this, some less than reputable law firm SEO “companies” offer a service that provides fake reviews. The consequences for getting fake reviews can be dire. It can seriously hurt not just your reputation. It can also mean that Google penalizes your Google My Business profile as well as your website. This means less online traffic, and less business for your practice. Getting fake reviews can be an extremely costly mistake.

For law firms, SEO is an important part of the marketing plan. After all, it helps potential clients find you online. There’s a lot of information out there about SEO. There are also a lot of individuals and companies targeting law firms to provide them with “expert” services that will give them “guaranteed rankings” or promising that your law firm will appear on page 1 of Google.

SEO is an extremely important piece of any law firm’s marketing plan. The Internet is a big place. With lots of law firms online, SEO helps your target audience find you. SEO is short for search engine optimization. It involves taking specific actions to improve your website’s rankings in search engine results by better attuning your websites to search engine algorithms. Search engine algorithms like Google have over 200 ranking factors, and some have a bigger weight than others. In this post, we’re going to talk about different elements of your law firm SEO improvement plan.

SEO for law firms is a competitive space. Getting better visibility in Google means more prospective clients finding your law firm and reaching out to inquire about your services. Finding the right SEO company can be a challenge. There is a lot that goes into an SEO campaign, and many vendors are aware that not every consumer has a sense of what it all entails. Some vendors offer SEO services cheaply, but don’t give clients their money’s worth. Good SEO for competitive industries like legal is time and labor-intensive, and getting better search engine rankings for law firms cannot be done so easily. Think of it this way – if you want your firm to get onto Page 1 of Google for “[your city] [your practice area] lawyer” you have to displace another law firm that is currently on Page 1. Getting to Page 1, knocking down a competitor, and keeping your spot, is not easy to do in a competitive area. So, how do you find a good SEO company for your law firm?

In this overview, we break down the ins and outs of SEO and answer most of your basic FAQs when it comes to SEO for law firms. Even if you do not plan to handle your firm’s own SEO in-house, you’ll have a basic understanding of the subject matter and be able to have an educated discussion with other professionals on SEO as part of your law firm marketing strategy.