Skip to main content
Products
  • Uptime Legal Systems
      • SERVICES FOR LAW FIRMS

      • Uptime Practice™ Private Cloud for Law Firms
      • Uptime LegalWorks™ Document & Email Management
      • Uptime JurisPage™ Law Firm Marketing & Web Design
      • COMPANY

      • About Uptime
      • In the News
      • Why Uptime
      • Team
      • Careers

      • Uptime Law Launcher Law Firm Technology Summit
      • RESOURCES

      • Practice Management
      • Document Management
      • Web Design & Marketing
      • BLOGS

      • Legal Technology
      • Document Management
      • Web Design & Marketing
    • Close
Main Menu
  • Services
    • Website Design
    • Search Engine Optimization
    • Pay Per Click Marketing
    • Law Firm Boost
    • Blogging
    • Logo Design
    • Local Search
    • Website Optimization
    • Branding
  • Pricing
  • Portfolio
  • Case Studies
    • Testimonials
    • Solo Lawyer Design
    • Building Traffic
    • Website Redesign
    • Website Optimization
    • Findlaw Migration
  • Resources
  • Blog

Contact Us

Law Firm Web Design & MarketingCall Now: 800-863-7603

Case Study: Lawyer Website Optimization

Sometimes with a website, you know that it is doing OK.

It’s getting decent traffic and some clients. But, you know that it could be doing better.

If only there was a way you could take the existing site and hold on to what it’s doing well, while at the same time making some tweaks to the site to make it even better…

Smiley Law Firm, a Louisiana law firm that was focused primarily on construction law, reached out to JurisPage to help the firm redesign its website to expand its practice areas, get more traffic, and better convert the thousands of visitors it was getting each month into becoming paying clients.

How to Optimize Your Site

To optimize and grow your site, everything comes back to planning.

Is your goal to just get “more traffic”, to get more specific traffic, to get more phone calls, or a combination?

With your goal in mind, the next step is to audit your website. This will establish your benchmarks:

  • How much traffic is it getting now each month, on average?
  • How has the traffic grown in the past six months?
  • How many phone calls has your website generated in the past six months?
  • How many form submissions have you received?
  • What are your conversion rates (what % of people visiting the page will fill out a form or call)?

Once you perform this audit, the next step is to set goals, and then map out the optimization / redesign.

Getting A Better Conversion Rate

To get more conversions from a website, we look at a few things:

  • How many fields does the contact form have? 3-4 are ideal – Name, Email, Phone, Message – The rest you can get in an intake once they’re on the phone
  • What is the text of the “Submit” button? “Submit” is terrible, “Speak With a Lawyer” converts better
  • What color is the “Submit” button? It should stand out.
  • Is the site easy to navigate? Can I get to the page I want to get directly from the homepage?
  • Is the site mobile optimized? This one’s either a yes/no via Google’s testing tool
  • What kinds of calls to action do you have? Do you effectively ask people to contact you?

There is a lot that goes into improving your conversion rate. At JurisPage, we use a lot of data to show us what actually converts better. Without it, and without this approach, your redesign is just a guess at what will do better.

Here’s our interview with Seth Smiley of Smiley Law Firm:

What encouraged you to redesign on your firm’s website?

I wanted the firm to branch out more. We were primarily in construction law and I wanted to grow the practice areas. We also were getting traffic, and I wanted to see how we could get more out of that traffic.

At the time, we had Wordpress and we were doing the edits in-house. We were able to add blog posts just fine. But for making more substantial changes to the site, we couldn’t easily do that, and that’s where JurisPage came in.

Why did you end up working with JurisPage?

A huge reason we went with JurisPage is a lot of people do website management design but you guys are geared towards the legal fields. That lowered the number of potential candidates a lot. I wanted someone that understood the law.

Since your redesign, how have things changed?

It seems that almost every month our traffic goes up. If you look at the overall gain since July 2014, almost a year and a half now, it’s been a continuous upward trend. A lot of that has to do with the blogging too.

If you Google “New Orleans construction attorney” we’re the #1 hit.

I get a lot of out-of-state clients, which we never did before. People doing work in Louisiana but looking from out-of-state. That’s been a huge increase. It was crazy to me that people from Washington, Missouri, Georgia, and Alabama called me. That’s 100% from the website.

—

By optimizing their site with a focus on improving conversions, Smiley Law Firm was able to get more of their website visitors to reach out to them. In adding additional practice areas to the site combined with blogging, they were also able to increase their traffic.

Main takeaway:

To get more traffic to your law firm website and get more potential clients reaching out to you from that traffic, your firm needs a plan of attack. Once you commit to the goal of increasing traffic and conversions, your firm needs to implement a plan to make it happen. Working with an experienced law firm website optimization team like the folks at JurisPage can help.

Call today to find out how JurisPage can help you optimize your site to get more business, while making your life easier 800-863-7603.

Redesigning A Website? Get Our White Paper

Free DownloadWebsite White Paper

Client Management Comparison

Free DownloadSoftware Comparison

Recent Posts

  • Law Firm Marketing 101: The Basics
  • YouTube Director for Lawyers – Get an Amazing Video for Your Firm
  • Making One of the Best Law Firm Websites – An Interview with Enright Law
  • Sales for Lawyers: A Professional Obligation
  • CosmoLex Gets An Interface Upgrade and Some New Features

Post Categories

  • Ethics
  • Events
  • Google Hangouts
  • Internet Marketing
  • JurisPage News
  • JurisPage Weekly Edge
  • Law Practice Management
  • Law Tech Startups
  • Practice Management Software Reviews
  • SEO
  • Social Media
  • The Lawyer Sleep Experiment
  • Timekeeping and Billing Software
  • Tools
  • Website Development

Let’s Get Started

800-863-7603

Call us now, or fill out the form below

As Featured In:

Call Now: 800-863-7603

Get in Touch

Services

  • New Law Firm Website Design
  • Website Redesign
  • Attorney SEO
  • Local Search for Attorneys
  • Attorney PPC Internet Marketing
  • Attorney Logo Design
  • Website Optimization
  • Branding for Attorneys

Resources

  • Blog
  • Client Testimonials
  • Case Studies
  • Partners
  • Referral Program
  • Legal
  • Write For Us

Our Locations:

New York City
404 Fifth Avenue
3rd Floor
New York, NY 10018

Minneapolis
7500 Flying Cloud Dr #640
Eden Prairie, MN 55344

Copyright © 2018 Uptime Systems, LLC. All Rights Reserved.