What would you pay for a qualified lead?

JurisPage Attorney Marketing prides itself on lowering the cost you pay to get a lead. With costs per click in the legal industry ranging from $6 to as high as $60 depending on your practice area, keeping costs low while getting results is a delicate process. Sure most companies will set up a Google Adwords PPC (pay per click) campaign for you. But in subsequent months, what else are they doing for you besides collecting your payment?

With JurisPage Attorney Marketing, setting up your campaign is just the beginning. We track the following metrics so you know EXACTLY what your ROI is:

    • Cost per click
    • Number of clicks
    • Number of leads through contact forms
    • Number of leads through phone calls (via call tracking software)
    • Overall conversion rate
    • Overall cost per lead

    As a lawyer in a competitive market, my problem was how to make sure I was getting in front of real clients and not wasting my marketing budget. The guys at JurisPage are in regular contact with me while managing our Adwords campaign. They are hands on, providing monthly reports to demonstrate our progress. I can see the number of clicks, leads, and conversions increase, while my cost-per-lead decreases.

    Most importantly, we’re getting more clients and JurisPage has the tracking ability to confirm which clients retain us as a result of the campaign. In the end, it’s all about providing a return on your investment, and JurisPage gets it done.

    Daniel Antonelli, Jurispage Client
      • Figure out the most cost effective target keywords
      • Select search words that disqualify the search (negative keywords like "free" or "jobs")
      • Select a target demographic and region
      • Write effective ad headlines
        • Effective headlines that mirror the ad headline for continuity
        • Ad copy that answers the key questions visitors have when they click your ad
        • Prominent calls to action telling the visitor to contact your firm
        • Social proof that indicates other clients have had success with your firm
        • Analytics and call tracking so that we can effectively analyze the campaign

        We require a 3-month contract as this allows us to optimize and improve your campaign using data that we collect in months 1 and 2. By month 3, you’ll have a well-oiled machine!

        Yes. Our tools allow us to simply add landing pages to your existing site that have the tools we use to track your conversions and cost per lead.

        We require that you have an ad budget of at least $2,500/month in order to deliver great ROI. That may seem like a lot, but if you’re making $10,000/month spending $3,000, isn’t that worth it? 🙂

        That depends tremendously on how competitive your market is since it’s more expensive to buy ads in competitive markets. However, if you REALLY want us to ballpark it, with a budget of $2500/month, you can probably expect anywhere from 16 to 70 leads per month.

        We’ll need access to your Google Adwords account and your hosting account. You’ll also be asked a few questions about your practice and practice areas that will help us write sales copy for your landing pages.

        Jurispage will help you export your landing pages, but unfortunately we can’t let you take our optimization tools with you.