JurisPage Attorney Marketing prides itself on lowering the cost you pay to get a lead. With costs per click in the legal industry ranging from $6 to as high as $60 depending on your practice area, keeping costs low while getting results is a delicate process. Sure most companies will set up a Google Adwords PPC (pay per click) campaign for you. But in subsequent months, what else are they doing for you besides collecting your payment?
With JurisPage Attorney Marketing, setting up your campaign is just the beginning. We track the following metrics so you know EXACTLY what your ROI is:
Cost per click
Number of clicks
Number of leads through contact forms
Number of leads through phone calls (via call tracking software)
As a lawyer in a competitive market, my problem was how to make sure I was getting in front of real clients and not wasting my marketing budget. The guys at JurisPage are in regular contact with me while managing our Adwords campaign. They are hands on, providing monthly reports to demonstrate our progress. I can see the number of clicks, leads, and conversions increase, while my cost-per-lead decreases.
Most importantly, we’re getting more clients and JurisPage has the tracking ability to confirm which clients retain us as a result of the campaign. In the end, it’s all about providing a return on your investment, and JurisPage gets it done.
Daniel Antonelli, Jurispage Client
Set Up Your PPC Campaign
The first step in our process is setting up your actual adwords marketing campaign based on your market and target audience.
Figure out the most cost effective target keywords
Select search words that disqualify the search (negative keywords like "free" or "jobs")
Select a target demographic and region
Write effective ad headlines
Create Your Landing Pages
Sending Adwords Marketing traffic to your site’s homepage is a bad idea as this page is not optimized to capture leads, but rather to funnel people to other pages in your site. Part of what sets JurisPage Lawyer Marketing apart is our focus on concentrated landing pages with:
Effective headlines that mirror the ad headline for continuity
Ad copy that answers the key questions visitors have when they click your ad
Prominent calls to action telling the visitor to contact your firm
Social proof that indicates other clients have had success with your firm
Analytics and call tracking so that we can effectively analyze the campaign
A/B Testing and Optimization
The most important part of our Adwords marketing service is what happens after the campaign begins. Though you’ll see immediate benefits from our careful PPC setup, we are able to significantly decrease your cost per lead over time with our A/B testing and optimization tools. As an example, here is a before and after chart for one of our attorney marketing clients:
(Note this is in a VERY competitive metropolitan area with some of the highest costs in the country)
That depends tremendously on how competitive your market is since it’s more expensive to buy ads in competitive markets. However, if you REALLY want us to ballpark it, with a budget of $2500/month, you can probably expect anywhere from 16 to 70 leads per month.
We’ll need access to your Google Adwords account and your hosting account. You’ll also be asked a few questions about your practice and practice areas that will help us write sales copy for your landing pages.