Generate the traffic that you need to get new Clients through your firm’s website
Over 90% of Searchers click through to sites on the first page of the Google search results
Basically, that means if you aren’t on the first page of Google for a target search phrase, chances are, most people won’t find you. So how do you get to the first page of Google? Either through Pay Per Click advertising (PPC) or a process called Search Engine Optimization (or SEO). Each of these methods have their pros and cons, but each can be incredibly powerful tools to get your firm new business.
As a lawyer in a competitive market, my problem was how to make sure I was getting in front of real clients and not wasting my marketing budget. The guys at JurisPage are in regular contact with me while managing our Adwords campaign. They are hands on, providing monthly reports to demonstrate our progress. I can see the number of clicks, leads, and conversions increase, while my cost-per-lead decreases. Most importantly, we’re getting more clients and JurisPage has the tracking ability to confirm which clients retain us as a result of the campaign. In the end, it’s all about providing a return on your investment, and JurisPage gets it done.
Daniel Antonelli, Jurispage PPC Client
More Traffic Option 1: PPC
JurisPage generally recommends PPC over SEO for several reasons. The first is we’re great at it! Seriously, not to toot our own horn but here’s a case study. Here are some other pros to implementing PPC, along with a few cons:
Start getting new clients immediately
Easy to track ROI
Your cost per lead has a break point and once we reach it, we can increase ad spend, bringing you tons of new clients
SEO is the process of building up your rankings in search engines. There are many ways to improve your rankings including blogging, listing yourself in the right directories, modifying your site content or site structure so that it is more easily read by Google bots, etc. SEO has its advantages and disadvantages:
Free traffic: Once you obtain a good ranking you don't have to pay for the clicks you get
More long-term results
More difficult to calculate ROI
Takes a long time to see results
You're ultimately at the mercy of search algorithms, which change frequently
Though it is more expensive, if you practice in an area that lends itself well to PPC (Estate, Personal Injury, Intellectual Property, etc.), we recommend Pay Per Click advertising. It can be scary starting with a budget of around $2,500/month (of which $2,000 is spent on ads and only $500 goes to JurisPage) but you see quick results and you know exactly which clients are coming from your marketing budget. This means you can quickly tell if your marketing budget is making you more money than it is costing. For example, if your typical client is worth $3,000, and each month you’re spending $2,500 and getting two new clients, you’re making $3,500/month from your advertising spending. Not bad!