• Strategic PPC Planning & Research
  • Keyword Research & Market Analysis
  • Landing Page Design & Testing
  • Ad Copywriting & Testing
  • Conversion Rate Optimization
  • Analysis, Review & Revisions
  • What are your marketing objectives?
  • Which practice areas do you want to promote?
  • What is the average value of a case in this practice area?
  • What is the competition for the keywords we want to target?
  • What is the Cost-Per-Click (CPC) for our targeted keywords?
  • What is the likely Cost-Per-Acquisition (CPA) within our target market?
  • Briefly educate the visitor on the nuances of this type of matter
  • Validate that your firm is the expert in this practice area
  • Compel the visitor to contact your firm
  • Selection and Bid on Keywords
  • Google Ad Copywriting
  • Setup of Multiple Ads for A/B Testing
  • Setup of Multiple Campaigns as Appropriate
  • Review total search volume (impressions)
  • Review Search Impression Share - Are our ads showing up often enough?
  • Analyze Click-Through-Rate (CTR) - Are people clicking our ads?
  • Analyze Conversion Rates - Are people who visit our landing page contacting us?
  • Analyze Cost-Per-Acquisition (CPA) - What does each lead ultimately cost?
  • Total Impressions & Search Impression Share
  • CTR (Click-Through Rate)
  • Conversions & CPA
  • A/B Ad Iterations: New Ad Evolutions Each Cycle
  • A/B Landing Page Iterations: New Landing Page Evolutions Each Cycle
  • Overarching status of the current PPC campaign
  • Review traffic, clicks, conversions and other Key Performance Indicators
  • Feedback (from you) on lead quality
  • Ongoing Competitive Analysis
  • What's New / What's Next