JurisPage is nationally-recognized as the leader in law firm internet marketing.
“I would recommend JurisPage to any law firm.
I couldn’t have grown my law firm with the team at JurisPage. Their attention to detail, responsiveness and professionalism was what allowed me to focus on other important aspects of building my firm.”
Allison Surowitz Surowitz Law Group
SEO for Law Firms
Law Firm SEO is the process of getting your law firm’s website to show up when someone searches for an attorney in your area, and it’s an effective way to get more clients and grow your law practice.
SEO for law firms is an ongoing process. Effective law firm SEO is a combination of:
Strategic SEO Planning & Research
Branding & Design
Website Technical Optimization
Local Search Optimization
Regular Content Generation
Backlink & Citation Building
Social Media Marketing
Analysis, Review & Revisions
Let the Law Firm Internet Marketing Experts handle it For You.
Law Firm SEO: Our Process
Learn how we’ll develop a thoughtful, effective SEO campaign for your law firm.
Research & Strategic SEO Planning
We start with a deep analysis of your law firm and your practice areas. Important elements that factor into your custom, comprehensive law firm SEO plan include:
What are your marketing objectives?
Which practice areas do you want to promote?
What does the local competition look like?
What does your client demographic look like?
Next, we’ll research the best possible keywords for your practice and location to determine where we should focus. We leverage state-of-the-art SEO tools and carefully analyze keywords to find the right balance of search traffic (volume) and return on your marketing investment. This process include:
What do people search for when looking for an attorney in your practice area and market?
What are the short-tail and long-tail keywords with the most volume?
What search terms serve as “low-hanging-fruit” (or quick wins) in terms of rankings improvement?
What is your current website’s SEO performance, and what can be improved?
Technical SEO Optimization
Next, we’ll build your law firm a beautiful, mobile-friendly and (most importantly) SEO-optimized website. We’ll make sure all of the necessary technical, under-the-hood SEO elements are in place including page structure, alt attributes, headings and internal linking. This includes:
Optimization of navigation and page structure
Site load speed optimization
On-page keyword optimzation
Internal link optimization
Heading and image alt attribute optimization
Regular, Authoritative Content
Guided by our keyword research, our professional copywriters will write for you new original posts, each designed to bolster your firm’s authority and (most importantly) increase your Google search rankings.
Regular articles published in your practice area
Keyword/SEO-optimized blog content
Written by our professional legal copywriters
You have full editorial control of all content
Local Directory Building
Your law firm should appear on every reputable local online directory. There are dozens of directories in each market; we’ll manually submit your law firm information to each one, which increases your overall search performance.
Google My Business (GMB) Setup & Optimization
Development & Standardization of Local Citations
Verification of your law firm throughout the Internet
Building high-quality links from other authoritative websites is a critical component to a law firm SEO strategy. We’ll work to build relevant backlinks to your law firm’s website on an ongoing basis.
Local online directories
Niche legal directories
Guest blogs and other legal publications
Content publication outreach
Sponsorships and other events
Analysis & Iteration
Law firm SEO is all about reviewing data and acting on that data. On a regular basis we will review the results of your SEO campaign and the traffic patterns to your website, including:
New content published
Most importantly: Leads Generated
You’ll have a standing regular meeting with your designated JurisPage Marketing Manager. During your law firm SEO marketing meeting, your marketing manager will work with you and discuss:
Overarching status of the current SEO campaign
Review of traffic, rankings and other Key Performance Indicators
Feedback (from you) on lead quality
Ongoing Competitive Analysis
What's New / What's Next
Law Firm SEO: Frequently Asked Questions
You have questions. We have answers.
Can I keep my current website?
Answer: Two very important elements of law firm SEO are (a) That every page on your site be technically optimized for SEO, and (b) that your site is full of rich, authoritative content. If either of these two are not the case, we cannot deliver the results that we’re known for. For that reason, and to deliver the best-possible results for your money, we’ll build (or rebuild) a beautiful, SEO-optimized website for your SEO campaign. If you love your site as-is, we’ll design a nearly pixel-perfect match of your site. If you don’t–then no better time for a redesign.
How long does it take to see results from law firm SEO?
Answer: SEO is a long-term strategy and takes time before it shows results. Brand new websites can take 4 to 8 months before showing results. Existing websites that are effectively redesigned and optimized can take closer to 3 to 6 months before showing an increase in traffic and new clients. Another factor is how aggressive the SEO campaign is, in terms of new content and backlinks generated every month. We offer different levels of SEO to meet your firm’s needs (and your budget), and will recommend which is best for you based on your goals and how competitive your market is.
What will this cost?
Answer: We’re very transparent about our pricing, and what level of marketing investment your practice area(s) will require to truly rank on Google. As you’ll see on our pricing page, we have three law firm SEO starting packages each with increasing amounts of content and backlink generation. As a law firm getting started with SEO, you should be prepared to spend a minimum of $895 / month, and possibly more if your market is competitive. We’ll be very honest with you about what level of SEO you’ll need to see a real return on your marketing investment.
What is the contract term (length)?
Answer: Law firm SEO takes time. As a result, we require an initial 6-month term to give your campaign an opportunity to grow and succeed. We would advise any firm not comfortable with that commitment (a) avoid SEO until they’re ready, and (b) consider Internet Advertising (PPC) as an alternative means to market your law firm.
Do you guarantee results?
Answer: Any marketing agency that guarantees results like “Page one of Google in 90 days!” is being outright dishonest. There are no guarantees in life, and fewer still in SEO. Law firm SEO is both an art and a science, and every law firm and market is different. We do guarantee that you’ll have the best law firm marketers in the business working diligently on your campaign. We guarantee that you’ll have the highest quality content and backlinks created. We guarantee that your firm will be in the best possible position to rank on Google and generate new clients.
Can I just do this SEO stuff myself?
Answer: Writing content for SEO is more than just writing good articles. Each blog post needs to be authoritative, comprehensive and must include many of the technical attributes that affects SEO (such as under-the-hood things like image tags and H1/H2 tags). In addition, backlink generation is incredibly time-consuming (though effective to boost your rankings). So, could you learn SEO, become a master and do it yourself? Probably, yes. But you’re better off finding a capable agency who can do it for you.
Do I approve all content before it’s published?
Answer: Yes absolutely. First we’ll develop a roadmap of blog topics, which is driven by the keywords we’re targeting for your law firm SEO campaign. Next, our professional copywriters will write each article and submit for your review. We won’t publish anything until you’ve given us the explicit green-light to publish the content to your website.
Can I add/write my own articles?
Answer: Yes. The articles we write will be for the explicit purpose of SEO, and will be developed with technical SEO requirements in mind. We always encourage our clients to supplement by adding their own articles, opinions, news and events. Our copywriters are fantastic, but nobody knows your practice like you do.
It’s easy to burn money on (bad) Internet marketing. Here’s what to look for to make sure you get a return on your investment.
Demand transparency across the board. Transparency in pricing. Transparency in what the law firm SEO agency will do, how they’ll do it and when they’ll do it.
2. Exclusive Legal Focus
Law firm SEO isn’t for newbies. Even otherwise capable internet marketing companies often (and usually) fail to deliver to law firm clients. Law firms are special, and law firm SEO is too. Each legal practice area (like family law, personal injury, or criminal defense) is like it own unique industry, with its own nuances and strategies. It takes nearly a professional lifetime to truly master SEO for each area of law, let alone SEO for law firms across the board. For that reason, avoid generalist, or SEO agencies that aren’t exclusively focused on law firms.
3. Trackable Results (And Results That Matter)
A good law firm SEO agency will provide trackable, measurable results. You’ll be able to see what’s working and what isn’t. You’ll have clear visibility into where each lead came from. And a great SEO agency won’t over-focus on “vanity” metrics, and will instead focus on the two metrics that, at the end of the day, matter most: (a) How many leads were generated and (b) what did each one cost?
4. No Long-Term Contracts
Some law firm SEO agencies (particularly larger ones) require 1, 2 or 3 year contracts. There’s no good reason to sign a long-term agreement. While good SEO agencies may have modest initial terms (while they ramp up your SEO campaign), anything longer than six months says a lot about that agency’s confidence that they’ll perform (and keep you on-board purely on the merits of the value the provide).
5. Advisors (Not Just Salespeople)
Your law firm SEO agency should do more than just execute your marketing instructions. They should lead the conversation about marketing your firm, and play a significant advisory role when it comes to Internet marketing for your practice. A good law firm SEO provider will be able to tell you what marketing techniques work for what practice areas (and what doesn’t).
Law Firm SEO: Why JurisPage
Meet your new Internet Marketing team
Full-Spectrum Internet Marketing
We won’t leave you to your own devices or force you to hire a second agency for another part of your marketing strategy. Law firm marketing requires a wholistic approach, and each element of your marketing plan needs to be administered in concert. JurisPage will manage your firm’s SEO, Internet advertising, website design, email marketing and social media.
Pure Legal Experience
We only work with law firm, which means 100% of our time, energy, education and experience is in helping law firms like yours grow. We know how to market each type of practice (and how not to). We’ll help you avoid ethical advertising pitfalls, and will ensure you see a return on your marketing investment.
JurisPage is steeped in awards, from the Lawyerist list of best law firm websites, to the Inc. 5000 list of fastest-growing private companies in America. And that didn’t happen by accident, it’s the result of honesty, hard work and delivering real, meaningful results to our (amazing) law firm clients.