What goes into a modern law firm website design?
At JurisPage, we have built hundreds of websites for law firms over the years. We have seen what makes for a law firm website that stands out amongst the myriad lawyer websites out there.
In 2019, if you are looking to build a truly-great website for your law firm, what does it need? In this post, we’ll dive into the important elements you’ll want to have to make your website impress.
Let’s start with alignment of your marketing goals and website design.
Modern Law Firm Website Design and Marketing Goals
Not every law firm website shares the same marketing goals. Law firms looking to get business from new clients on the Internet are going to have a different-looking site than law firms looking to merely impress website visitors who already know the firm and are just doing their due diligence on the practice.
If your website’s goal is “more business” your website should be a lot more conversion-oriented and geared towards search engine optimization.
If your website’s goal is “look real impressive”, your website may want some visually appealing elements and flourishes that could otherwise be impractical or regressive if the firm was trying to get new clients from the Internet.
Every law firm website should not look the same.
A niche practice that does commercial complex transactions should not have the same layout and look as a plaintiff-side personal injury practice. Modern law firm website design means tailoring your website design to your goals.
Before you start getting into the layout of your website, the first thing you need to think about is “What is my marketing goal for the website?” Once you have that answered, the website design should attempt to meet that goal.