Law firms are increasingly using email marketing, not to directly solicit business, but as a way to build awareness for their services.
Email marketing helps you stay “top-of-mind” with your audience. On your email list, you will likely have colleagues, current and former clients, and other referral sources.
While they may not all need a lawyer in your practice area, they may know people who do. And, your email newsletters can serve as a periodic reminder that you are a skilled lawyer with specific relevant experience, and that you can help them out.
There are a lot of email marketing apps out there that your law firm can use. There are tons of flavors that can do different things. But, which email marketing apps are the most appropriate for your law firm? Here is a rundown of the different types of email marketing apps, and our recommended software applications.
Google just announced a few changes coming soon to AdWords.
Over the years, the online advertising landscape has changed. Not too long ago, mobile ads did not exist; there were no ads on Google Maps or in apps or on YouTube. But, with the addition of these new advertising channels, AdWords has evolved.
There are a few changes to share. Some are cosmetic; some are meant to simplify; some are meant to help advertisers (but may have unintended consequences for law firms).
Running and growing a family law practice has its own unique challenges compared to other practice areas. Family law marketing requires a different approach from other areas like criminal defense, personal injury, or business law.
Having helped many family law firms grow their practices over the years, I have some specifics to share on the best, most effective strategies for family law marketing.
In summer, a lot of law firms seem to slow down. With better weather, people are looking to spend more time on vacation or outside. Opposing counsel slow down their pace. Courts shut down.
For many firms, summer tends to be a perfect time to work on the big picture projects.
One common project law firms can work on in the summer is rebranding. Rebranding entails freshening up and modernizing the firm’s image.
There are different levels of going about a rebrand. You could do something as simple as a new logo. You could update your social profiles. Or, you could go full-on rebrand and redesign your firm’s entire web presence.
Here are the law firm rebranding projects you could work on.
With summer coming, for many law firms, now you can start catching your breath.
Courts slow down.
People go on vacation.
There is less urgency with some matters.
The summer affords more time to work on the law firm rather than working in the law firm.
You can spend more time planning on your firm’s growth, rather than be caught putting out the day-to-day fires.
It’s “fire-preparedness” instead of “firefighting.”
Here are a few projects you might want to consider working on this summer...
If you’re like many small and mid-sized law firms, you’ve probably at least thought about developing a marketing plan.
Yet, most small firms do not have a marketing plan. Putting one into action is often easier said than done.
In fact, many lawyers we’ve talked to say that marketing is the most difficult part of running a law firm.
Coming up with a concrete marketing plan is critical to your firm’s success, and the good news is that we have an upcoming webinar to help.
We’ll walk you through everything you need to create and execute your firm’s marketing plan, including which marketing activities your law firm will engage in, how they’ll actually get done, and how you’ll measure success.
We even share with you a one-page sample marketing plan template that your firm can work with.
Marketing is key to growing your law practice. Unfortunately, marketing was not a topic emphasized in law school. In this primer, we take a look at the different facets of law firm marketing - everything from your marketing plan and setting goals and metrics, to evaluating which marketing channels your law firm should consider using.
The YouTube Director program recently expanded to 170 cities, providing opportunities for law firms and other businesses to have professional-quality videos created at an extremely affordable price. YouTube Director sends a filmmaker to your business to shoot a video ad for you, and then send you the edited version. Then it is uploaded to YouTube for you. Here's more about the program.
Thomas Enright was recently features in a Best Law Firm Websites of 2018 list. He worked with JurisPage to build his site. In this interview, we learn about what his process was like for building his site, what it was like to work with the JurisPage team, and how his practice has changed since launching his site with JurisPage.
What keeps law firms from having a great sales and intake process, and how do we fix it? This article, taken from a conference talk, breaks down sales for lawyers.
CosmoLex, the cloud-based practice management software platform with accounting built-in, added new features recently, including a new user interface, custom fields, advanced search, and document assembly.
We've put together something amazing - a free two-day online summit to help lawyers better start, manage, and grow a law practice. Featuring 16 leading legal industry expert speakers like Sam Glover from Lawyerist, Billie Tarascio from Modern Law, Ruth Carter from Carter Law Firm, and David Schnurman from Lawline, you'll get actionable advice on running a better law firm. Serious practical tips on everything from timekeeping and billing to legal marketing to software and automation tools to Microsoft Word tips and more! Grab your free seat while they're still available. Check it out at lawlauncher.com
Michael Chasin is the CEO of Lexicata – the #1 CRM for law firms. And he’s seen it all, having worked with thousands of law firms to streamline their intake processes with technology.
So, Lexicata and JurisPage are co-hosting a webinar.
Called Mastering the Client Intake Process and Boosting Law Firm Sales, this webinar will teach you things like:
- Top mistakes to avoid with client intake
- How to drive more lead conversions
- How to build a proper sales funnel
- The best process for client retention
- Tools to manage and automate your intake process
- And more!
How effective are lawyers at practicing law? And what do consumers of legal services value? This report - providing comprehensive data on the legal industry - breaks down these questions and more. It covers everything from efficiency ("How much of the day do lawyers spend on billable work that gets collected?") to client expectations ("What do clients value most in their prospective lawyers?") to practice areas and rates ("What cities and practice areas generate the highest value cases?"). Here, we share some of the interesting takeaways.
We went to the 2017 Clio Cloud Conference in New Orleans this year. The conference, once again, was an impressive production - from the speakers to the vendors to the atmosphere itself. We share what we saw and learned at the conference this past year, and see what the future holds in store for not just Clio, but the entire practice management and legal technology community.
At the 2017 Clio Cloud Conference in New Orleans, Clio unveiled the latest updates to their legal practice management software. In short, it's the most significant update we've ever seen. This update includes a complete rebuild of the platform with a much more intuitive and helpful user interface, faster speed, more apps, and an API update and developer environment sure increase the breadth of Clio's platform and features. For more details, check out the post.
Building a family law practice takes specific strategies and skills that are not applicable to every other practice area. You wouldn’t advertise a family law firm like you would a personal injury or DUI practice. So, we’re sharing some of our top strategies for building a family law practice to help you generate more clients […]
See you in New Orleans in September? JurisPage will be at the Clio Cloud Conference in New Orleans next month at the Hyatt Regency Hotel. I’ve written about “Cliocon” in the past – 2015 Cliocon Recap, 2014 Cliocon Recap. Whether or not you are a Clio user, it’s a great conference to attend. Now I […]
If you are running an online advertising campaign for your law firm in Google Adwords, you may have noticed some recent changes to the interface. If you are anything like me, you probably saw the change and thought, “Hm…. what the heck is this? Why did they break Adwords?” And if you haven’t seen the […]
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Why Should Your Law Firm Send Email Newsletters?
Email Marketing Software for Lawyers
Summer 2018 Changes Coming to Google AdWords
Top Family Law Marketing Strategies for 2018
Rebranding for Your Law Firm
Your Law Firm’s “Summer Marketing List”
How to Create an Amazing Law Firm Marketing Plan – Webinar
Law Firm Marketing 101: The Basics
YouTube Director for Lawyers – Get an Amazing Video for Your Firm
Making One of the Best Law Firm Websites – An Interview with Enright Law
Sales for Lawyers: A Professional Obligation
CosmoLex Gets An Interface Upgrade and Some New Features
Announcing Law Launcher 2017
Mastering the Client Intake Process
How Well Do Lawyers Practice? Data from the Legal Trends Report
Reflections on the 2017 Clio Cloud Conference
Clio Unveils New Features at the 2017 Clio Cloud Conference
Webinar – Marketing a Family Law Practice in 2017
JurisPage at the Clio Cloud Conference 2017
Google Adwords Gets a New Update – How Will This Affect Law Firm Marketing?