Once you have the software and lists set up, you will need to think about doing the actual work of creating the email campaigns. Here is how you are going to tackle all of this.
When is the optimal time to send emails for your law firm email marketing campaign? What about day of the week? We discuss all the keys to success from "From Names" to time of day to day of the week to subject lines and more.
What kind of content should you send as part of your law firm email marketing efforts? This post discusses newsletters, drip campaigns, and what you need.
Clio Grow is a web-based client intake and customer relationship management application that helps you successfully navigate the first mile (or kilometer, if you want) of your client journey to working with your firm. Clio Grow helps you manage your leads (aka potential clients), stay in communication with them, and get them through the pipeline from new inquiry to consultation to retained client.
Marketing 101 for Law Firms Law firm marketing is a big world, but it doesn’t have to be hard. Our 101 series will walk you through the basics, everything you need to know to hit the ground running and market your law firm. We cover the key elements of any law firm marketing strategy, including […]
Tiger Tactics is a modern take on how to have a successful law practice: extreme candor from five lawyers sharing their successes and failures in detail. They share nuggets from their journeys of what they did to successfully tackle things like intake and marketing, but they also share what they did wrong, as a cautionary tale.
What goes into a modern law firm website design? At JurisPage, we have built hundreds of websites for law firms over the years. We have seen what makes for a law firm website that stands out amongst the myriad lawyer websites out there. In 2019, if you are looking to build a truly-great website for your law firm, what does it need? In this post, we’ll dive into the important elements you’ll want to have to make your website impress.
How can you better connect with your law firm's email marketing contacts? This post breaks down how to create lists and segments in your email software.
For law firms looking to grow their practices, SEO in an important tool. Search Engine Optimization helps law firms get traffic from potential clients looking to hire a lawyer. There are tons of SEO services out there – from general service providers to legal industry-focusing marketing agencies. But, like most services, this is one that can potentially be brought in-house. Two questions we are asked when speaking with law firms is:
1. Should a law firm do their SEO in-house?
2. Are there risks to doing so?
The short answer to question one is no. You should not keep your SEO in-house. This is because of the answer to question number. Yes, there are some risks and concerns. In this post, we’re going to look at the two risk areas law firms face when they doing their SEO in-house.
What is the best email marketing software for your firm? Here's how you can evaluate the options and what your needs are. And, we have with specific recommendations on software you should use given your firm's goals. We cover everything from basic email software like Mailchimp and Aweber to marketing automation platforms like Hubspot and Infusionsoft.
Why should law firms spend time on marketing their practices with email marketing? This post breaks down the most important reasons and strategies, including business development, customer experience, lead nurturing, and more.
You’ve built your new website. It’s amazing. But it doesn’t get you any traffic…
And you don’t have a budget yet to be able to hire a law firm SEO company just yet. So, what can you do?
Here are a few strategies you can take on to start building traffic to your website. Be mindful though, these don’t automatically start building traffic overnight. Getting traffic can be gradual – taking months to start seeing results – and even longer if you don’t really know what you are doing.
We've been increasingly getting questions from law firms about ADA compliance:
Is my website ADA compliant?
What do I need to do to make my law firm website ADA compliant?
What does it mean to be ADA compliant?
This largely stems from news coverage of the rising litigation against businesses with websites that do not appear to comply with the ADA, pursued in an effort to exact settlements.
So, we wrote this article to break everything down - what does ADA compliance require for websites, and in particular, law firm websites?
Online reviews are now commonplace. They help your law firm get in front of your target market. Because of this, some less than reputable law firm SEO “companies” offer a service that provides fake reviews. The consequences for getting fake reviews can be dire. It can seriously hurt not just your reputation. It can also mean that Google penalizes your Google My Business profile as well as your website. This means less online traffic, and less business for your practice. Getting fake reviews can be an extremely costly mistake.
For law firms, SEO is an important part of the marketing plan. After all, it helps potential clients find you online. There’s a lot of information out there about SEO. There are also a lot of individuals and companies targeting law firms to provide them with “expert” services that will give them “guaranteed rankings” or promising that your law firm will appear on page 1 of Google.
SEO is an extremely important piece of any law firm’s marketing plan.
The Internet is a big place. With lots of law firms online, SEO helps your target audience find you. SEO is short for search engine optimization. It involves taking specific actions to improve your website’s rankings in search engine results by better attuning your websites to search engine algorithms.
Search engine algorithms like Google have over 200 ranking factors, and some have a bigger weight than others.
In this post, we’re going to talk about different elements of your law firm SEO improvement plan.
SEO for law firms is a competitive space. Getting better visibility in Google means more prospective clients finding your law firm and reaching out to inquire about your services.
Finding the right SEO company can be a challenge.
There is a lot that goes into an SEO campaign, and many vendors are aware that not every consumer has a sense of what it all entails. Some vendors offer SEO services cheaply, but don’t give clients their money’s worth. Good SEO for competitive industries like legal is time and labor-intensive, and getting better search engine rankings for law firms cannot be done so easily.
Think of it this way – if you want your firm to get onto Page 1 of Google for “[your city] [your practice area] lawyer” you have to displace another law firm that is currently on Page 1. Getting to Page 1, knocking down a competitor, and keeping your spot, is not easy to do in a competitive area.
So, how do you find a good SEO company for your law firm?
Online, everything starts with the website. It’s the first impression people get of your law firm. It’s your online real estate. Getting that beautiful web presence starts with your web designer. Who is building your site? Are you doing it yourself, or are you hiring a freelancer or an agency? Here is what you need to know when choosing your law firm website designer - whether it's a do-it-yourself project or you are hiring a freelancer or an agency.
In this overview, we break down the ins and outs of SEO and answer most of your basic FAQs when it comes to SEO for law firms.
Even if you do not plan to handle your firm’s own SEO in-house, you’ll have a basic understanding of the subject matter and be able to have an educated discussion with other professionals on SEO as part of your law firm marketing strategy.
Moving forward with our law firm marketing 101 series, we’re going to talk about Google Ads for lawyers.
Whether you are a new law firm or more experienced practice, Google Ads can be a great channel to get new business.
If you’re not sure how to use Google Ads, it’s important to get educated before spending the money (or the time) to set up a campaign.
In this post, we’re going to explain the basics of Google Ads for lawyers. Even if you plan on hiring someone to help you with online marketing, it’s important that you have a good understanding of the basics so that you can help plan the campaign and understand whether it’s working.
Subscribe to our RSS Feed to get the latest JurisPage law firm website marketing tips.
Email Marketing for Lawyers 101: Email Workflow Tips
Email Marketing for Lawyers 101: Campaign Logistics
Email Marketing for Lawyers 101: Content
Clio Grow Review: Client Intake and CRM for Lawyers
Law Firm Marketing 101
Tiger Tactics Book Review: Powerful Strategies for Winning Law Firms
Modern Law Firm Website Design in 2019: 7 Things Your Website Needs
Email Marketing for Lawyers 101: Email Lists and Segments
How Bringing Your Law Firm SEO In-House Can Hurt Your Rankings
Email Marketing for Lawyers 101: Email Software
Email Marketing for Lawyers 101: Why Email Marketing?
Law Firm SEO: 5 Things You Can Do to Build Traffic to Your Website
ADA Compliance in Law Firm Websites – What Do You Need?
Law Firm SEO Tip: Don’t Use Fake Reviews on Google My Business
Law Firm SEO: Avoid These SEO Scams
SEO Guide for Law Firms
Don’t Hire Your Competitor’s Law Firm SEO Company
How to Choose a Law Firm Website Designer in 2019
Law Firm Marketing 101: An Overview of SEO for Lawyers
Law Firm Marketing 101: Google Ads for Lawyers