Law Firm Marketing – 10 Winning Strategies ( + A 2019 Marketing Checklist) Law firm marketing is different than it was five years ago, or even one year ago. More and more consumers are turning to the Internet when searching for services and products. Billboards and radio ads are all but obsolete, but various forms […]
Law Firm SEO – Proven Strategies for Law Firm Search Engine Optimization Not too long ago, the primary means law firms had to market their law firms was (literal) billboards, radio ads and television commercials. Apart from being hugely expensive, these strategies were a “shotgun approach” to marketing a law firm. In exchange for your […]
Internet marketing is a big world, and law firm Internet Marketing is no different. How should you promote and market your law firm? What’s the best way to grow your firm? Which strategies will create real traction, and which marketing trends are just fads? Online marketing for your law firm can seem daunting, especially if you’re new to it.
Lawyers.com is a website that is a directory-based platform designed and advertised as a place where lawyers can get their name, their practice, and their abilities in front of more of their target market. According to Lawyers.com, they receive a healthy 15 million visitors each month. So, how does it work? What does it cost? Is it really worth it for lawyers? We’ll answer those questions here in this Lawyers.com review.
Unbundled Attorney is a lead generation website that services lawyers in specific practice areas. In this Unbundled Attorney review, we’re going to look at how Unbundled Attorney differs from other lead generation services that work with the legal industry, the practice areas available, and the cost of their service.
When is the optimal time to send emails for your law firm email marketing campaign? What about day of the week? We discuss all the keys to success from "From Names" to time of day to day of the week to subject lines and more.
Clio Grow is a web-based client intake and customer relationship management application that helps you successfully navigate the first mile (or kilometer, if you want) of your client journey to working with your firm. Clio Grow helps you manage your leads (aka potential clients), stay in communication with them, and get them through the pipeline from new inquiry to consultation to retained client.
Tiger Tactics is a modern take on how to have a successful law practice: extreme candor from five lawyers sharing their successes and failures in detail. They share nuggets from their journeys of what they did to successfully tackle things like intake and marketing, but they also share what they did wrong, as a cautionary tale.
What goes into a modern law firm website design? At JurisPage, we have built hundreds of websites for law firms over the years. We have seen what makes for a law firm website that stands out amongst the myriad lawyer websites out there. In 2019, if you are looking to build a truly-great website for your law firm, what does it need? In this post, we’ll dive into the important elements you’ll want to have to make your website impress.
What is the best email marketing software for your firm? Here's how you can evaluate the options and what your needs are. And, we have with specific recommendations on software you should use given your firm's goals. We cover everything from basic email software like Mailchimp and Aweber to marketing automation platforms like Hubspot and Infusionsoft.
Why should law firms spend time on marketing their practices with email marketing? This post breaks down the most important reasons and strategies, including business development, customer experience, lead nurturing, and more.
We've been increasingly getting questions from law firms about ADA compliance:
Is my website ADA compliant?
What do I need to do to make my law firm website ADA compliant?
What does it mean to be ADA compliant?
This largely stems from news coverage of the rising litigation against businesses with websites that do not appear to comply with the ADA, pursued in an effort to exact settlements.
So, we wrote this article to break everything down - what does ADA compliance require for websites, and in particular, law firm websites?
Law firms are increasingly using email marketing, not to directly solicit business, but as a way to build awareness for their services.
Email marketing helps you stay “top-of-mind” with your audience. On your email list, you will likely have colleagues, current and former clients, and other referral sources.
While they may not all need a lawyer in your practice area, they may know people who do. And, your email newsletters can serve as a periodic reminder that you are a skilled lawyer with specific relevant experience, and that you can help them out.
There are a lot of email marketing apps out there that your law firm can use. There are tons of flavors that can do different things. But, which email marketing apps are the most appropriate for your law firm? Here is a rundown of the different types of email marketing apps, and our recommended software applications.
Running and growing a family law practice has its own unique challenges compared to other practice areas. Family law marketing requires a different approach from other areas like criminal defense, personal injury, or business law.
Having helped many family law firms grow their practices over the years, I have some specifics to share on the best, most effective strategies for family law marketing.