Mar
21
2019
We've been increasingly getting questions from law firms about ADA compliance: Is my website ADA compliant? What do I need to do to make my law firm website ADA compliant? What does it mean to be ADA compliant? This largely stems from news coverage of the rising litigation against businesses with websites that do not appear to comply with the ADA, pursued in an effort to exact settlements. So, we wrote this article to break everything down - what does ADA compliance require for websites, and in particular, law firm websites?
Feb
28
2019
Online reviews are now commonplace. They help your law firm get in front of your target market. Because of this, some less than reputable law firm SEO “companies” offer a service that provides fake reviews. The consequences for getting fake reviews can be dire. It can seriously hurt not just your reputation. It can also mean that Google penalizes your Google My Business profile as well as your website. This means less online traffic, and less business for your practice. Getting fake reviews can be an extremely costly mistake.
Feb
21
2019
For law firms, SEO is an important part of the marketing plan. After all, it helps potential clients find you online. There’s a lot of information out there about SEO. There are also a lot of individuals and companies targeting law firms to provide them with “expert” services that will give them “guaranteed rankings” or promising that your law firm will appear on page 1 of Google.
Feb
13
2019
SEO is an extremely important piece of any law firm’s marketing plan. The Internet is a big place. With lots of law firms online, SEO helps your target audience find you. SEO is short for search engine optimization. It involves taking specific actions to improve your website’s rankings in search engine results by better attuning your websites to search engine algorithms. Search engine algorithms like Google have over 200 ranking factors, and some have a bigger weight than others. In this post, we’re going to talk about different elements of your law firm SEO improvement plan.
Feb
06
2019
SEO for law firms is a competitive space. Getting better visibility in Google means more prospective clients finding your law firm and reaching out to inquire about your services. Finding the right SEO company can be a challenge. There is a lot that goes into an SEO campaign, and many vendors are aware that not every consumer has a sense of what it all entails. Some vendors offer SEO services cheaply, but don’t give clients their money’s worth. Good SEO for competitive industries like legal is time and labor-intensive, and getting better search engine rankings for law firms cannot be done so easily. Think of it this way – if you want your firm to get onto Page 1 of Google for “[your city] [your practice area] lawyer” you have to displace another law firm that is currently on Page 1. Getting to Page 1, knocking down a competitor, and keeping your spot, is not easy to do in a competitive area. So, how do you find a good SEO company for your law firm?
Jan
28
2019
Online, everything starts with the website. It’s the first impression people get of your law firm. It’s your online real estate. Getting that beautiful web presence starts with your web designer. Who is building your site? Are you doing it yourself, or are you hiring a freelancer or an agency? Here is what you need to know when choosing your law firm website designer - whether it's a do-it-yourself project or you are hiring a freelancer or an agency.
Jan
23
2019
In this overview, we break down the ins and outs of SEO and answer most of your basic FAQs when it comes to SEO for law firms. Even if you do not plan to handle your firm’s own SEO in-house, you’ll have a basic understanding of the subject matter and be able to have an educated discussion with other professionals on SEO as part of your law firm marketing strategy.
Jan
14
2019
Moving forward with our law firm marketing 101 series, we’re going to talk about Google Ads for lawyers. Whether you are a new law firm or more experienced practice, Google Ads can be a great channel to get new business. If you’re not sure how to use Google Ads, it’s important to get educated before spending the money (or the time) to set up a campaign. In this post, we’re going to explain the basics of Google Ads for lawyers. Even if you plan on hiring someone to help you with online marketing, it’s important that you have a good understanding of the basics so that you can help plan the campaign and understand whether it’s working.
Jan
08
2019
In this article we’ll explain how to leverage email marketing to grow your law firm.
Dec
17
2018
Important Law Firm Marketing Data Points How do you know if your law firm marketing plan is making a meaningful impact to your new clients and cases? It’s an important question because most advertising methods don’t necessarily mean that you’ll immediately have clients banging down your door. Considering the fact that advertising campaigns can take […]
Dec
17
2018
How to Equalize the Playing Field with Law Firm Marketing The concept of law firm marketing is no longer just about television commercials, radio ads, and taking out a full page ad in the yellow pages. Sure, traditional law firm marketing methods are certainly still alive and well. Today, the concept of marketing your law […]
Dec
11
2018
Law Firm Marketing – A No-Fluff Guide for Lawyers Law firm marketing can be scary territory for many lawyers. In addition to choosing the best strategy that will generate the best return possible (translation: paying clients), there are scores of jurisdictional rules that lawyers must worry about. Hiring an in-house marketing professional, contracting with a […]
Dec
04
2018
Tips and Case Studies on Law Firm Marketing via Social Media Social media is one of the more popular methods used for law firm marketing. However, it’s not always an area that produces instant results. And lawyers have another serious consideration: the ethics in the jurisdiction(s) where they’re admitted to practice. Do lawyers have to […]
Nov
27
2018
Getting Started with Law Firm Marketing Without Breaking a Sweat Law firm marketing may seem like a daunting undertaking. There’s the time you spend trying to figure out how you’re going to best reach your target audience. And wondering if any of it will work. If I’m being honest, law firm marketing isn’t something that […]
Nov
12
2018
In some Avvo profiles, instead of a 1-10 number rating, they have "no concern." What does that mean? We dive into the Avvo ratings to find out.
Oct
31
2018
Law Firm Internet Marketing – 12 Proven Strategies to Market Your Law Firm Online Internet marketing is a big world, and law firm Internet Marketing is no different. How should you promote and market your law firm? What’s the best way to grow your firm? Which strategies will create real traction, and which marketing trends […]
Sep
25
2018
Law Firm Marketing You have a law firm. Your firm and its team provides much-needed services to individuals or companies. You have great clients. You do important work. And your law firm stands for something. Maybe you help victims of wrongdoing. Maybe you help small businesses protect themselves and thrive. But now its time to […]
Jul
26
2018
Law firms are increasingly using email marketing, not to directly solicit business, but as a way to build awareness for their services. Email marketing helps you stay “top-of-mind” with your audience. On your email list, you will likely have colleagues, current and former clients, and other referral sources. While they may not all need a lawyer in your practice area, they may know people who do. And, your email newsletters can serve as a periodic reminder that you are a skilled lawyer with specific relevant experience, and that you can help them out.
Jul
11
2018
There are a lot of email marketing apps out there that your law firm can use. There are tons of flavors that can do different things. But, which email marketing apps are the most appropriate for your law firm? Here is a rundown of the different types of email marketing apps, and our recommended software applications.
Jun
28
2018
Google just announced a few changes coming soon to AdWords. Over the years, the online advertising landscape has changed. Not too long ago, mobile ads did not exist; there were no ads on Google Maps or in apps or on YouTube. But, with the addition of these new advertising channels, AdWords has evolved. There are a few changes to share. Some are cosmetic; some are meant to simplify; some are meant to help advertisers (but may have unintended consequences for law firms).

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