Moving forward with our law firm marketing 101 series, we’re going to talk about Google Ads for lawyers.
Whether you are a new law firm or more experienced practice, Google Ads can be a great channel to get new business.
If you’re not sure how to use Google Ads, it’s important to get educated before spending the money (or the time) to set up a campaign.
In this post, we’re going to explain the basics of Google Ads for lawyers. Even if you plan on hiring someone to help you with online marketing, it’s important that you have a good understanding of the basics so that you can help plan the campaign and understand whether it’s working.
Important Law Firm Marketing Data Points How do you know if your law firm marketing plan is making a meaningful impact to your new clients and cases? It’s an important question because most advertising methods don’t necessarily mean that you’ll immediately have clients banging down your door. Considering the fact that advertising campaigns can take […]
How to Equalize the Playing Field with Law Firm Marketing The concept of law firm marketing is no longer just about television commercials, radio ads, and taking out a full page ad in the yellow pages. Sure, traditional law firm marketing methods are certainly still alive and well. Today, the concept of marketing your law […]
Law Firm Marketing – A No-Fluff Guide for Lawyers Law firm marketing can be scary territory for many lawyers. In addition to choosing the best strategy that will generate the best return possible (translation: paying clients), there are scores of jurisdictional rules that lawyers must worry about. Hiring an in-house marketing professional, contracting with a […]
Tips and Case Studies on Law Firm Marketing via Social Media Social media is one of the more popular methods used for law firm marketing. However, it’s not always an area that produces instant results. And lawyers have another serious consideration: the ethics in the jurisdiction(s) where they’re admitted to practice. Do lawyers have to […]
Getting Started with Law Firm Marketing Without Breaking a Sweat Law firm marketing may seem like a daunting undertaking. There’s the time you spend trying to figure out how you’re going to best reach your target audience. And wondering if any of it will work. If I’m being honest, law firm marketing isn’t something that […]
Law Firm Internet Marketing – 12 Proven Strategies to Market Your Law Firm Online Internet marketing is a big world, and law firm Internet Marketing is no different. How should you promote and market your law firm? What’s the best way to grow your firm? Which strategies will create real traction, and which marketing trends […]
Law Firm Marketing You have a law firm. Your firm and its team provides much-needed services to individuals or companies. You have great clients. You do important work. And your law firm stands for something. Maybe you help victims of wrongdoing. Maybe you help small businesses protect themselves and thrive. But now its time to […]
Law firms are increasingly using email marketing, not to directly solicit business, but as a way to build awareness for their services.
Email marketing helps you stay “top-of-mind” with your audience. On your email list, you will likely have colleagues, current and former clients, and other referral sources.
While they may not all need a lawyer in your practice area, they may know people who do. And, your email newsletters can serve as a periodic reminder that you are a skilled lawyer with specific relevant experience, and that you can help them out.
There are a lot of email marketing apps out there that your law firm can use. There are tons of flavors that can do different things. But, which email marketing apps are the most appropriate for your law firm? Here is a rundown of the different types of email marketing apps, and our recommended software applications.
Google just announced a few changes coming soon to AdWords.
Over the years, the online advertising landscape has changed. Not too long ago, mobile ads did not exist; there were no ads on Google Maps or in apps or on YouTube. But, with the addition of these new advertising channels, AdWords has evolved.
There are a few changes to share. Some are cosmetic; some are meant to simplify; some are meant to help advertisers (but may have unintended consequences for law firms).
Running and growing a family law practice has its own unique challenges compared to other practice areas. Family law marketing requires a different approach from other areas like criminal defense, personal injury, or business law.
Having helped many family law firms grow their practices over the years, I have some specifics to share on the best, most effective strategies for family law marketing.
In summer, a lot of law firms seem to slow down. With better weather, people are looking to spend more time on vacation or outside. Opposing counsel slow down their pace. Courts shut down.
For many firms, summer tends to be a perfect time to work on the big picture projects.
One common project law firms can work on in the summer is rebranding. Rebranding entails freshening up and modernizing the firm’s image.
There are different levels of going about a rebrand. You could do something as simple as a new logo. You could update your social profiles. Or, you could go full-on rebrand and redesign your firm’s entire web presence.
Here are the law firm rebranding projects you could work on.
With summer coming, for many law firms, now you can start catching your breath.
Courts slow down.
People go on vacation.
There is less urgency with some matters.
The summer affords more time to work on the law firm rather than working in the law firm.
You can spend more time planning on your firm’s growth, rather than be caught putting out the day-to-day fires.
It’s “fire-preparedness” instead of “firefighting.”
Here are a few projects you might want to consider working on this summer...
If you’re like many small and mid-sized law firms, you’ve probably at least thought about developing a marketing plan.
Yet, most small firms do not have a marketing plan. Putting one into action is often easier said than done.
In fact, many lawyers we’ve talked to say that marketing is the most difficult part of running a law firm.
Coming up with a concrete marketing plan is critical to your firm’s success, and the good news is that we have an upcoming webinar to help.
We’ll walk you through everything you need to create and execute your firm’s marketing plan, including which marketing activities your law firm will engage in, how they’ll actually get done, and how you’ll measure success.
We even share with you a one-page sample marketing plan template that your firm can work with.
Marketing is key to growing your law practice. Unfortunately, marketing was not a topic emphasized in law school. In this primer, we take a look at the different facets of law firm marketing - everything from your marketing plan and setting goals and metrics, to evaluating which marketing channels your law firm should consider using.
The YouTube Director program recently expanded to 170 cities, providing opportunities for law firms and other businesses to have professional-quality videos created at an extremely affordable price. YouTube Director sends a filmmaker to your business to shoot a video ad for you, and then send you the edited version. Then it is uploaded to YouTube for you. Here's more about the program.
Thomas Enright was recently features in a Best Law Firm Websites of 2018 list. He worked with JurisPage to build his site. In this interview, we learn about what his process was like for building his site, what it was like to work with the JurisPage team, and how his practice has changed since launching his site with JurisPage.