You Have Hundreds of Past Clients.
When Was the Last Time You Emailed Them?
Every past client is a potential referral source. Every referral partner who hasn't heard from you in a year has forgotten your name. Right now, those contacts are sitting in a CRM or a spreadsheet, generating zero revenue.
One well-timed email to a past client whose friend needs a lawyer can be worth $5,000 to $50,000 in fees. That is not a marketing theory. That is how established firms grow.
Are You Leaking Revenue?
If you have 500 past clients in your CRM and you are not emailing them monthly, you are actively losing referrals to competitors who do.
These are cases you earned the right to get. You just didn't stay in touch.
You become the "go-to" attorney in your network. Zero ad spend.
An attorney who wins a great case shouldn't be forgotten 3 years later just because they didn't send an email.
100% State Bar Compliant. Every Campaign. Every Send.
General marketing agencies will blindly email your list and accidentally violate your state's bar advertising rules. One non-compliant email can trigger a bar complaint. We know the rules and build every campaign within them.
CAN-SPAM Compliance
Physical address, unsubscribe link, honest subject lines. Every email. Automatically.
State Bar Ad Rules
Jurisdiction-specific disclaimers, solicitation restrictions, and content guidelines reviewed before every send.
Opt-In Best Practices
Proper consent tracking, list hygiene, and unsubscribe handling that protects your reputation and deliverability.
How It Works: 3 Steps to a Referral Pipeline
You don't have time to write newsletters or figure out Mailchimp. We handle everything.
Your time: approve the content once a month. We handle the rest.
We Mine Your Existing Network
We audit your CRM, consolidate scattered contacts, and segment your list by relationship type: past clients, referral sources, prospects, and newsletter subscribers. Most firms have 200-2,000+ contacts sitting dormant.
We Create Compliant Content
We design branded templates, write your campaigns in your firm's voice, and review every send against CAN-SPAM and your state's bar advertising rules. You approve the content. We handle everything else.
You Stay Top-of-Mind
Your network receives consistent, valuable communication from your firm. Past clients refer friends. Referral partners send cases. Prospects who didn't hire you come back. All with zero ad spend.
What a Great Law Firm Email Looks Like
Not a sales pitch. Not legal advice. A value-first touchpoint that makes your phone ring.
Hi [First Name],
Texas passed three new employment laws this session that affect every employer in the state. Here is what you need to know.
If you or someone you know has questions about how these changes affect your workplace, we are happy to talk. No charge for the initial conversation.
Provides real value before asking for anything.
First name merge tag. Feels personal, not mass-blasted.
One action. Not five links competing for attention.
Email Campaigns We Build for Law Firms
Each campaign type serves a different purpose. Most firms need 2-3 running simultaneously.
Past Client Newsletter
Highest ROIMonthly legal updates relevant to their case type. Keeps you top-of-mind for referrals.
Referral Partner Check-Ins
RelationshipQuarterly touchpoints with attorneys, financial advisors, and other referral sources.
Prospect Nurture Sequence
Automation6-email automated series for consultation prospects who didn't hire you. 15-20% convert.
Practice Area Drip Campaign
AuthorityEducational series for specific practice areas. Estate planning. Employment law. Family law.
Case Outcome Announcements
Social proofTasteful, bar-compliant announcements of notable results. Builds credibility across your list.
Seasonal/Event Campaigns
BrandHoliday messages, community event invitations, and firm milestone announcements.
Why Law Firms Choose JurisPage for Email Marketing
Quick comparison of what you get.
Pricing That Makes the Math Easy
One referral case pays for years of email marketing. The ROI is not theoretical.
Budget above $4,000/mo? Our parent company, Juris Digital, runs full-service engagements at $5,000 to $50,000+/mo.
See full pricing breakdown | You own your list | Cancel anytime
Law Firm Email Marketing Questions Answered
Your Contact List is Worth More Than You Think
One email. One referral. One case that pays for a year of marketing. Let's get started.
No obligation. No sales pressure.