GJEL Accident Attorneys
3x Increase in Qualified Case Inquiries
3x
Case Inquiry Volume
40+/mo
Signed Cases from Organic
-62%
Cost per Signed Case
$980M+
Client Recoveries
The Challenge
GJEL Accident Attorneys is an established 50+ year personal injury firm with strong case results but limited online visibility. Despite decades of courtroom success and over $980 million in client recoveries, the firm relied heavily on referrals and paid advertising to generate new case sign-ups. Organic search was not producing a meaningful volume of qualified consultations, and the cost per signed case through paid channels was unsustainable for long-term growth.
Our Solution
JurisPage executed a comprehensive SEO strategy focused on generating qualified case inquiries, not just traffic. We built an injury-type keyword architecture targeting high-intent searches that lead to consultations, created city-specific landing pages across the San Jose metro area, and optimized conversion paths so visitors became leads. We also optimized the firm's Google Business Profile and developed a bar-compliant review generation process that grew their profile to 300+ five-star reviews.
The Results
GJEL tripled their qualified case inquiry volume from organic search. The firm now signs 40+ cases per month from organic channels alone, and their cost per signed case dropped 62% compared to paid acquisition. They rank for 14,000+ keywords with 141 position-1 rankings, but the metric that matters is the consistent pipeline of signed retainers that SEO now delivers every month without paying per click.
Services Used in This Campaign
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